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All Journal SEGMEN Jurnal Manajemen dan Bisnis E-Journal of Tourism Jurnal Pariwisata Pesona Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Pariwisata Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Sains Sosio Humaniora Ensiklopedia of Journal Edumaspul: Jurnal Pendidikan Tourism Reserch Journal Edutourism : Journal Of Tourism Reseach Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Travel, Hospitality and Events Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ilmiah Pariwisata
Himawan Brahmantyo - STP Trisakti Jakarta, Himawan
Sekolah Tinggi Pariwisata Trisakti
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

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CAN WOM (WORD OF MOUTH) BEAT E-WOM (ELECTRONIC-WORD OF MOUTH) ON THE DECISION TO VISIT AMPERA 2 TAK RESTAURANT, BINTARO BRANCH? Nurbaeti Nurbaeti; Himawan Brahmantyo
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.913 KB) | DOI: 10.31955/mea.v6i3.2553

Abstract

This study aims to determine how much influence WOM and E-WOM have on the decision to visit Ampera 2 Tak Restaurant Bintaro Branch. This type of research is descriptive with a quantitative approach and multiple regression analysis methods. Data collection techniques by distributing questionnaires. The population in this study were all consumers who visited the Ampera 2 Tak Veteran Bintaro Restaurant. At the same time, the sample in this study amounted to 100 respondents. The sampling technique uses accidental sampling. The results show that E-WOM is far superior in influencing product sales than WOM because of the greater reach of E-WOM than WOM which connects many people without geographical boundaries so that it has power, also has many opportunities to exchange information via any internet site and social media for free. Suggestions for the Ampera 2 Tak Veteran Bintaro Restaurant to improve product and service quality so that consumers feel satisfied and make positive comments on social media.
Co-Authors Adhi Trirachmadi Mumin Adinoto Nursiana Angennisa Prima Meidina Arafah Willy Ari Ekoprianto Azwar, Hendri Billy Tanius Budy Suyanto Cathy Naftali Chafid Fandeli Chafid Fandeli Derizal Derizal Dessy Natalia Doni Muhardiansyah Eman Sukmana Eman Sukmana Gratia Wirata Laksmi Harry Lesmana Julita Julita Kaleb Yusuf Sinay Leonardo De Channell Marmaiyatno Muhammad Baiquni Myrza Rahmanita Nurbaeti Nurbaeti Nurbaeti Nurbaeti Rahmat Ingkadijaya S. Pantja Djati Sri Mariati Sri Mariati Tauhid Hira Tessina Liliani Nurtanio Tiurma Sinaga Tri Widodo - UGM Yogyakarta Yunita, Marini