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All Journal Jurnal Pilar Nusa Mandiri JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Journal of Industrial Engineering & Management Research (JIEMAR) Journal of Applied Data Sciences SABBHATA YATRA : Jurnal Pariwisata dan Budaya Indonesian Journal of Society Engagement (IJSE) Jurnal Abdimas Ekonomi dan Bisnis Golden Ratio of Mapping Idea and Literature Format
Ida Zuniarti, Ida
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Dinasti International Journal of Management Science

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Impact Promotion on Awareness Product and Organizational Performance : Case Study of the Mineral Water Industry Zuniarti, Ida; Rusiyati, Sri; Karlina, Eulin; Rukiastiandari, Sinta; Ariawan, Joko; Zahra, Zahra
Dinasti International Journal of Management Science Vol. 5 No. 4 (2024): Dinasti International Journal of Management Science (March-April 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i4.2351

Abstract

Research This aim For investigate impact promotion on awareness product , goal organization , determination price products , and revenue sales in the mineral water industry on Lombok Island , with focus on PT. Narmada Drinking Water . Study use method survey with data collection via questionnaire to 121 respondents who were staff company . Research result show that promotion own significant relationship _ with all variables studied . _ First , promotion impact positive on awareness product , where changes by 1% in activity promotion can cause change of 52.7% in awareness product . This shows the importance of promotional strategies in introduce product to market and create awareness more products _ high among _ consumer . Second , promotion also has an impact significant for the purpose organization , with change by 1% in promotion can cause change of 89.6% in achievement objective organization . This confirms that promotion is tool important in reach objective organization in a way whole . Third , results study indicated that promotion influence determination price product or brand company . Companies need consider promotional strategies they in connection with price product For reach optimal and maximizing balance mark brand they . Lastly , promotion own impact positive on income sale company , which confirms that the promotional strategy is effective can help increase performance sale . Study This give outlook important about role promotion in reach various objective business . The implications is that company need designing and implementing appropriate promotional strategies _ For reach objective they . along with market and technological developments , companies must Keep going reviewing and updating promotional strategies them to stay relevant and effective in reach objective business that has set .
Co-Authors Agus Setyo Pranowo Alimin, Ismet Amin Setio Lestiningsih Aziz, Faruq Candrasari, Ati Dede Suleman Devy Sofyanty Dinar Riftiasari Eka Dyah Setyaningsih Fitryana, Destika Gata, Windu Instianti Elyana, Instianti Isbat, Isbat Joko Ariawan Karlina, Eulin Lasut, Henry Lia Mazia, Lia Lukman Hakim Mayangky, Nissa Almira Muhammad Abdullah Mulyadi, Hary Nita Merlina, Nita Nono Arief Rachman Nurmalasari Nurmalasari Nurzalinar Joesah Prasetio, Arfhan Priyo Sambodo Puspasari, Aprilia Raden Ati Haryati Rusmawati, Cikal Pustiprayata Sabil Sienifa, Yuhelmis Sinta Rukiastiandari Sofyan Marwansyah Sri Rusiyati Sulistyowati, Daning Nur Susan Rachmawati Taat Kuspriyono, Taat Titik Misriati Ula, Masrifatul Valentine Theresia Simamora Wahid Akbar Basudani Widi Astuti Widodo, Dwiyatmoko Puji Windi Windi, Windi Yudha Andriansyah Putra, Nova Yusuf, Nanang Qosim Zahra Zahra Zahwa, Putri Zhafira, Ryanne