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All Journal Jurnal Pengabdian Al-Ikhlas Wahana Islamika: Jurnal Studi Keislaman
Abdul Wahab
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Religion Humanities Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences

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Journal : Wahana Islamika: Jurnal Studi Keislaman

 1 
KEPUTUSAN NASABAH DALAM MEMILIH PEMBIAYAAN ATAU GADAI SYARIAH Abdul Wahab
Wahana Islamika: Jurnal Studi Keislaman Vol. 5 No. 1 (2019): Wahana Islamika: Jurnal Studi Keislaman
Publisher : STAI Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/5y1r4511

Abstract

When a customer needs funds and has collateral, the customer can use his collateral to carry out sharia financing or mortgage. Will customers choose sharia financing or mortgage. This causes mutually exclusive, that is if the customer chooses financing, then it does not choose sharia mortgage and vice versa. However, customers will certainly choose one of the alternatives. Therefore the purpose of this study is to find out the factors that distinguish customers in choosing financing or Islamic mortgage. The factors that are considered by customers in choosing a financing or sharia pawning studied include requirements, product variations, costs and expenses, collateral, loan value, services and location. This research is a field research with a sample of 100 people, the technique used is nonprobability sampling, namely purposive sampling, sampling techniques with certain criteria, namely customers who have made sharia financing or mortgage in the Yogyakarta region. As for the data analysis method, the compiler uses descriptive statistical methods and Correspondence Analysis. The results of this study indicate that the factor that distinguishes clients in choosing Islamic finance is the distance factor, namely the location of close Islamic finance services. The factors that distinguish customers in choosing a sharia mortgage are easy requirements. 
ANALISIS PENGARUH BAURAN PEMASARAN SYARIAH TERHADAP KEPUTUSAN MAHASISWA MEMILIH PRODI EKONOMI SYARIAH UNISKA MAB BANJARMASIN Iman Setya Budi; Abdul Wahab; Zakiyah
Wahana Islamika: Jurnal Studi Keislaman Vol. 9 No. 2 (2023): Wahana Islamika: Jurnal Studi Keislaman
Publisher : STAI Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/nxgpep54

Abstract

Increasingly intense competition in the current era of globalization indirectly results in organizations always trying to maintain their existence in society. Rapid and dramatic environmental developments and changes, including changes in consumer tastes, technological advances, and socio-economic changes, have affected the higher education sector, resulting in intense business competition in the higher education industry. Efforts to increase competitive advantage can be made by implementing a Sharia marketing mix strategy. This study aims to examine and determine the effect of the Sharia marketing mix on students' decisions to choose the Islamic Economics study program either partially or simultaneously. This research includes field research by exploring data from research locations, namely students of the Islamic Economics Study Program at UNISKA MAB Banjarmasin. Data collection was carried out using a questionnaire with a measurement scale, a Likert scale, and documentation. Determination of the sample using probability sampling technique, namely using simple random sampling with a total sample of 83 respondents and research data analysis using multiple linear regression analysis. The results of the study show that: 1) Partially, the variables Product, Promotion, Place, People, and Physical Evidence have a significant effect on the Student's Decision to Choose an Islamic Economics Study Program. While the Price and Process variables have no significant effect in this study. 2) Simultaneously, there is a significant influence of the Sharia marketing mix on the Student's Decision to Choose the Islamic Economics Study Program with a score of 81.020 with sig. F = 0.000 (p < 0.05).
Co-Authors Iman Setya Budi Iman Setya Budi Rahmatul Huda Zakiyah Zakiyah Zakiyah