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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Edik Informatika : Penelitian Bidang Komputer Sains dan Pendidikan Informatika Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JURNAL ILMIAH INFORMATIKA Computer Based Information System Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal YUME : Journal of Management JURNAL PUNDI eCo-Buss Jurnal MEBIS (Manajemen dan Bisnis) Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH FEASIBLE (JIF) Jurnal Bina Manajemen JURNAL ILMIAH MAKSITEK JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Jurnal Pengabdian Masyarakat Multidisiplin Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Disrupsi Bisnis Jurnal Ekonomi Jurnal Pengabdian Masyarakat Ilmu Terapan (JPMIT) Jurnal Puan Indonesia e-Jurnal Apresiasi Ekonomi Law and Economics SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Realize, Realize
Universitas Putera Batam
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Journal : Jurnal Ilmiah Manajemen dan Bisnis (JIMB)

 1 
The Influence of Brand Image, Promotion and Product Quality on The Decision to Purchase A Honda Capella Batam Motorcycle Syntia, Kartini; Realize, Realize
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.25846

Abstract

Need will increasing transportation _ increase open opportunity for industry automotive  specifically sector motorcycle . Many _ vehicle wheel two on the market _ moment This with various models, designs and tempting promotions , as well the price is equivalent with other companies and capable give product quality . Research purposes This is For know influence between variable brand image , promotion , and quality product to decision purchase of a Honda Capella Batam motorbike. Determination technique big sample using non-probability sampling. Data is processed using SPSS version 25. Analysis Method can started after all data from respondents and other sources have collected . With results study show that brand image , promotion and quality product in a way Partial influential positive and significant to decision Purchasing a Honda Capella motorbike, Batam . Based on anova test results with calculated f value > table f and sig < 0.05. Can concluded that variable brand image , promotion and quality product to own influence positive and significant to decision purchase
The Influence of Product Quality, Reputation, and Trust on Purchasing Decisions at PT Semarak Konstruksi Batam Andriyani, Baiq Dewi; Realize, Realize
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.25842

Abstract

Currently, the development of infrastructure such as roads, bridges and other facilities continues to increase along with population growth. This research is based on consumer complaints regarding product quality. The purpose of this study was to determine the effect of product quality, reputation and trust on purchasing decisions at PT Semarak Konstruksi Batam. The object of this research is consumers of PT Semarak Konstruksi Batam. The sampling technique used non-probability sampling. Data processed using SPSS 25. The analysis method used is descriptive statistical test, validity test and reliability test, classical assumption test, influence test and hypothesis testing. Based on the results of the study, it shows that product quality, reputation and trust partially have a positive and significant effect on purchasing decisions at PT Semarak Konstruksi Batam. Based on the anova test with the value of f count> f table and sig <0.05. It can be concluded that the variables of product quality, reputation and trust have a positive and significant influence on purchasing decisions.
The Influence of The Marketing Mix on Educational Decision-Making is a Fascinating Area of Study Sitorus, Budianto; Realize, Realize
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i1.25339

Abstract

AbstractThis research employs a quantitative approach, utilizing a survey method as its chosen research design to investigate factors influencing students' decisions in choosing private junior high schools in Sekupang Subdistrict, Batam. Through the distribution of questionnaires to 159 students in the specified area, data is collected on various marketing mix components and their correlation with school choice decisions. The collected data undergoes rigorous multilinear regression analysis using the SPSS tool, employing statistical methods to test formulated research hypotheses and establish relationships between marketing mix variables and school choice decisions. The interpretation of results is presented, drawing meaningful conclusions and offering implications and recommendations for further development in the context of private junior high school selection. The final stage encompasses the meticulous creation of a research report adhering to scientific standards, comprehensively detailing the research stages, findings, data analysis, conclusions, and recommendations. This study contributes to a quantitative understanding of the multifaceted factors influencing students' decisions in the specified educational context.
Co-Authors AGUNG PRATAMA Algifanri Maulana, Algifanri Amin, Al Andrean, Tomi Andriyani, Baiq Dewi Budianto Sitorus candra, joni eka Deviana Deviana Dewi Patmawati Elin Elin Eni, Eni ENJELI DIVER Ependi, Winda Aprilia Eric, Eric Erwin Sitompul GRACE INGELYN Hananti, Uni Handoko, Koko HENDRA GUNAWAN B11211055 Hotman Panjaitan Husna, Lenny Ida Aju Brahmasari Indah Permata Sari James James, James Jayanto, Ricky JUNITA SARI Kiki Sumanti Kristina, Erin Lature, Agnes Filadelfia Mike Permata Sari NOVITA ANDARWATI SITORUS Novitri, Afridilla Novitri Nurhaida Prasetyo, Windra Putri, M.Kom, Anggia Dasa Reni Sundari Ritmaratri Yola Vernadila Ronald Wangdra Siagian, Gebby Mirayu Siagian, Mauli Simanjuntak, Pastima Sinaga, Deska Audyna Sitorus, Budianto Sudjono Sudjono Sundari, Reni SUSIANA SIMAMORA Syaiful Aswad Syntia, Kartini tukino, tukino wahyu arif sujatmiko Wasiman, Wasiman Yerry Susanto Yvonne Wangdra