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All Journal IQTISHODUNA Jurnal Ekonomi Modernisasi TEKNOLOGI INFORMASI JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen Binus Business Review Jurnal Pendidikan Ekonomi Management and Economics Journal (MEC-J) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Karinov Jurnal Pengabdian Masyarakat Asia International Journal Of Science, Technology & Management (IJSTM) JOMPA ABDI: Jurnal Pengabdian Masyarakat Proceeding of The International Conference on Economics and Business MDP Student Conference e-Jurnal Apresiasi Ekonomi Relasi : Jurnal Ekonomi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Agus Purnomo Sidi
Institut Teknologi Dan Bisnis Asia Malang
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Journal : Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)

 1 
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN DIGITAL MARKETING TERHADAP LOYALITAS PELANGGAN: Studi pada Pelanggan Kedai Hj.S Jl. Kesumba Kota Malang Sidi, Agus Purnomo
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 12 No 1 (2018): Jurnal Ilmiah Bisnis Dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v12i1.3

Abstract

This research is a kind of field research, case study on Kedai Hj.S Jl.Kesumba Malang Town customers that aims to know how the influence of product quality, service quality and digital marketing to customer loyalty. The data were taken directly from the respondents through a questionnaire survey with Likert scale by random sampling to as many as 80 respondents. The results of data analysis using SPSS 23 software shows that both product quality, service quality and digital marketing have a significant effect on customer loyalty. Thus, to increase customer loyalty, it is suggested that Hj.S management to improve the product quality, or at least maintain the product quality, speed up the service processing and increase the social media usage.
Pengaruh Orientasi Pasar, Inovasi Dan Kreativitas Produk Terhadap Kinerja Industri Kreatif Untuk Mencapai Keunggulan Bersaing: (Studi pada Industri Kreatif yang Tergabung dalam Malang Creative Fusion) Anjaningrum, Widiya Dewi; Sidi, Agus Purnomo
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 12 No 2 (2018)
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32812/jibeka.v12i2.22

Abstract

This study aims to determine the effect of market orientation and product creativity on the product innovation, the effect of market orientation, innovation, and product creativity on competitive advantage, and the effect of competitive advantage on industrial performance. This research is a field research on creative-preneur in Malang town, especially those who are members of Malang Creative Fusion (MCF). The number of samples taken was 133 people that selected using an accidental purposive sampling technique. The results showed that market orientation and product creativity have a positive and significant effect on product innovation. On the other hand, market orientation, innovation and product creativity also have a positive and significant effect on competitive advantage. In addition, competitive advantage is also has a positive and significant effect on industrial performance. The implications of the research are to achieve high industrial performance, creative industry should improve the competitive advantage by improving the market orientation, innovation and product creativity. While to improve market orientation, innovation and product creativity, creative industries should know what the customers want, how the strategy of the competitor is and improve cross-functional functions. Besides it, creative industries should invent new products that are original, unique, and have a high attractiveness or at least develop existing products, make a differentiation of the products and sell them at competitive prices.
THE COLLABORATIVE BUSINESS INCUBATION MODEL AND ITS IMPACT ON CREATIVE INDUSTRIES INNOVATION IN EAST JAVA, INDONESIA Anjaningrum, Widiya Dewi; Sidi, Agus Purnomo; Yogatama, Ahmad Nizar; Hermawati, Adya; Suci, Rahayu Puji
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 1 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i1.1373

Abstract

Creative industries must innovate in this digital era to face the rapidly changing business environment and fierce competition. This study explored the collaborative business incubation model by stakeholders in the creative economy sector and its impact on tenant innovation. The innovations emphasized in this study are product innovation and marketing innovation. A total of 190 creative entrepreneurs in East Java have been researched using a set of questionnaires and produced quantitative data, which is then analyzed statistically through PLS analysis. The study results show that business incubation mentors significantly affect product innovation, not marketing innovation. On the other hand, the business incubation method significantly affects marketing innovation but not product innovation. Meanwhile, the business incubation curriculum significantly affects both product and marketing innovation. Further research is expected to analyze the type of mentor and the right business incubation method for tenants to significantly impact product and marketing innovation.
Co-Authors Adya Hermawati Adya Hermawati Afira Rahmatul Annisa Ahmad Firman Anjaningrum, Widiya Dewi Bukhori, Muhammad Cindy Septia Pratiwi Citaningtyas Ari Kadi , Dian Destiny, Sanjung Nevi Devita Harretu Fadilla Cahyaningtyas Fathorrahman Fransiska Sisilia Mukti Hanif, Rifki Hazira Binti Saleh Hironimus Hari Kurniawan Justita Dura Kurniawan, Hironimus Hari Latief, Fitriani Mariesti Andriany, Lussia Maulidiyah, Lailatul Mohammad Bukhori Mubyl, Mutiarini Pamungkas, Faisal Dinar Puji Subekti Rahayu Puji Suci Rahayu Puji Suci Santoso, Risa Syeikhu Alfa Ridho Tin Agustina Karnawati Yogatama, Ahmad Nizar