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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Oktavianus Oktavianus
Universitas Palangkaraya
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Sukses: Memahami Pengaruh Marketing Mix 7P terhadap Perilaku Keputusan Pembelian Benius Benius; Puput Iswandyah Raysharie; Ari Irawan; Donella Cleodora Tesalonika; Brigita Berlian; Felda Indriasari; Kesia Datubara; Farida Farida; Michael Jaya; Mellyana Noorlhayatie Sukma; Oktavianus Oktavianus
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 3 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i3.1261

Abstract

From a conceptual standpoint, this research examines how the 7P marketing mix influences purchasing decisions. Of course, the perspective from many publications examined as well as their differences and similarities can be found in various related journals. In addition, several topics related to the impact of the 7P marketing mix on purchasing decisions will be discussed in depth and detailed in this research journal. The literature review research method is used in this research journal to gather data collected from several journals that have been combined into one journal for review and discussion in this research journal.
Co-Authors Ari Irawan Benius Benius Brigita Berlian Donella Cleodora Tesalonika Farida Farida Felda Indriasari Kesia Datubara Mellyana Noorlhayatie Sukma Michael Jaya Puput Iswandyah Raysharie