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All Journal Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Applied Finance and Business Studies
Erna Listiana
Universitas Tanjungpura, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Entrepreneurial orientation, social media affect SMEs marketing performance in West Borneo Markus Hendri; Yulyanti Fahruna; Erna Listiana; Barkah Barkah; Titik Rosnani
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.399

Abstract

This research investigates the influence of entrepreneurial orientation and the use of social media on the marketing capabilities and marketing performance of Small and Medium Enterprises (SMEs) in West Borneo. The results show that entrepreneurial orientation has a positive effect on marketing ability and marketing performance, while the use of social media has a positive impact on marketing ability. However, the use of social media does not have a significant effect on marketing performance. This research uses a five-point Likert scale and applies Structural Equation Modeling (SEM) with the AMOS 24 statistical tool. These findings provide insight for business owners and stakeholders in improving their marketing performance in the current digital era.
Co-Authors Afifah Afifah Ahmad Shalahuddin Amanda Dwi Damayanti Ana Fitriana Angelika Firdaus Barkah Barkah Dwi Adnes Julians Cristianto Endah Mayasari Florensia Alika Giriati Giriati Harry Setiawan Hasanudin Hasanudin Juniwati Juniwati Markus Hendri Muhammad Jerry Alessandro Mustarudin Mustarudin Nur Afifah Nurhadi Nurhadi Rafisya Arinda Pramesti Ramadania Ramadania Salwa Rana Deliana Syahbandi Syahbandi Titik Rosnani Uray Ndaru Mustika Via Rozania Wendy Wenny Pebrianti Yulyanti Fahruna