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All Journal Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Idrus, Yuslan
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science

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Journal : Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis

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Perilaku Konsumen Tentang Kualitas Produk Dalam Meningkatkan Keputusan Pembelian Produk AMDK Maruapey, Wilda Insum; Guslina, Indri; Idrus, Yuslan
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v3.i2.p1-15

Abstract

This study aims to determine how the behavior of students of Class XII-IPA SMA Negeri 3 Salahutu about quality of product AYUDES glass packaging size 240ml in related with increasing purchasing decisions. The research was conducted at SMA N 3 Salahutu and in CV. Abadi Tiga Mandiri as a company that production of product AYUDES. In this study, researchers used qualitative research methods through data collection techniques with steps in the form of interviews, observation, literature study, internet searching and documentation. After that the researcher performs the analysis by testing the credibility of the data and test the validity of the data. Until the researcher get the conclusion that: student of class XII-IPA SMA N 3 Salahutu have purchasing behavior which is driven by social factor, culture, personal and psychology, product AYUDES size 240ml have good quality, so increase student decision of class XII-IPA SMA N 3 Salahutu to buy product AYUDES size 240ml.Keywords : Consumer behavior, product quality, purchasing decision
Co-Authors Guslina, Indri Maruapey, Wilda Insum