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All Journal Jurnal Cakrawala Ilmiah Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Asian Journal of Applied Business and Management (AJABM) Journal of Management and Social Sciences Student Scientific Creativity Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen Master Manajemen Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Contemporary Journal of Applied Sciences (CJAS) Jurnal Ekonomi dan Pembangunan Indonesia Kajian Ekonomi dan Akuntansi Terapan Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Manajemen Bisnis Digital Terkini Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Global Leadership Organizational Research in Management
Vera Maria
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset

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Digital Marketing Strategy in the Industry 5.0 Era Vera Maria; Nabylla Zahra; Safina Prabowo
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 4 (2024): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i4.1005

Abstract

In the era of Industry 5.0, when technology and innovation are advancing at a very rapid pace, digital marketing strategies are becoming increasingly important for business success. This study aims to analyze various digital marketing strategies that are effective in the Industry 5.0 age and to identify the key factors that affect their implementation. This study suggests that in order for businesses to remain competitive in the Industrial 5.0 era, they must quickly adapt to the rapid advancements in technology and adopt more innovative and collaborative work practices in their digital marketing strategies.
Co-Authors Afrian Setiawan Agung Farrel Ramdhani Ahmad Fauzan Aziz AHMADI Aisar Muhammad Akram Alya Malika Putri Amanda Olivia Andini Susanti Anggi Qomala Sari Annisa Fitriyani Arifani Yanuar Astuti Ramayati Bagus Ridho Hikmawan Dea Firnanda Depi Rahmawati Desi Maryana Devi Yani Dinda Cahya Ramadhan Elsanty Mulyasmi Fadya Salamah Fany Rahma Fatika Andaristi Febri Haerurrohman Felicia Zhafira Herlambang Fidda Nuraini Nabilah Fina Shofia Irpani Finanti Ayu Fadhillah Fitriyani Geshyta Firda Zahra Gita Maudina Gita Salwa Fauziah Hayanti Hayanti Herviani Fandiska Hilda Agustiani Hilman Priyadi Ibnu Khoir Ar Razak Ilah Ilah Intan Nuraini Ivanka Putri Kamaliya Karina Widya Mareta Komang Windi Yuniantari Latifah Rahwawati Linda Nurkhalida Louissa Vedra M. Ikhwan Nur Rifki M. Vhikry Salam Milla Nadrotul Aini Muhamad Ridho Wajdi Mustika Ayu Cahaya Lintang Nabylla Zahra Najla Indira Faradiva Najwa Widodo Putri Naswha Nurika Putri Nazwa Alifia Khariza Nisrina Khalda Turnip Nuzulan Nijmah Azzahra Raisyha Rafania Ratih Puspita Dewi Raudohtul Janah Refaya Risa Al Kahfi Regi Regi Riska Anggraini Robbi Fito Ardana Rosdiyanti Rosdiyanti S. Ulfa. AB. AL Safina Prabowo Sebastian Nicodemus Gunawan Selvia Laelatul Istianah Shahnaz Mawaria Sherla Dara Rizky Sofyan Ramadhan Suherman, Suherman Syaeful Hidayat Tabina Nasywa Nur Fatma Tesalonika Situmeang Vina Nailatul Nabila Vinny Ramadhani Yona Maydiana