Article Per Year (5 Year)
p-Index From 2020 - 2025
0.947
P-Index
This Author published in this journals
All Journal Journal of Community Dedication Informatics Management, Engineering and Information System Journal Majalah Bisnis & IPTEK
Silvy Kartikasari
Universitas Sali Al-Aitaam, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Community Dedication

 1 
MENINGKATKAN PROMOSI PARIWISATA MELALUI KONTEN DIGITAL YANG KREATIF PADA PEDAGANG DI SEPANJANG PANTAI WISATA KABUPATEN PANGANDARAN Andri Asmari; Yusnaini Yusnaini; Kartijo Kartijo; Nenden Handayani; Silvy Kartikasari
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 1 (2024): FEBRUARI
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service is carried out with the aim of providing understanding and additional insight to traders along the tourist coast of Pangandaran Regency about the importance of increasing tourism promotion in Pangandaran Regency through creative digital content to increase sales and income from the businesses they run. The priority problem encountered was a lack of understanding regarding how to promote using digital content because traders only sell face-to-face on the spot and rarely promote using online media, this affects their income. The implementation method in this research is Community Based Research, namely explanations from resource persons to traders. The method used in this activity is a meeting or face-to-face meeting between the resource person and traders along the tourist coast of Pangandaran Regency, where the resource person plays an important role in explaining various materials on how to increase tourism promotion through creative digital content so that their products can be introduced to the wider community. . The product resulting from this community service is that traders have accounts on social media and use them as a promotional tool by creating various creative digital content.
OPTIMALISASI PLATFORM DIGITAL DALAM MENINGKATKAN PEMASARAN DAN PENGELOLAAN KEUANGAN PETANI HIDROPONIK DI SOREANG, KABUPATEN BANDUNG Rizka Noristaman; Yesi Suhartini, Yusnaini, Deasy Sandya, Andri Asmari, R.Arif Nugraha, Diki Iskandar, Adrie Charviand
JOURNAL OF COMMUNITY DEDICATION Vol. 5 No. 1 (2025): FEBRUARI
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Community Service activity (PKM) themed ‘Optimisation of Digital Platforms in Improving Marketing and Financial Management of Hydroponic Farmers in Soreang, Bandung Regency’ in collaboration with the ‘Baraja Hydrofarm - Central Hydroponic South Bandung’ community aims to help hydroponic farmers overcome the challenges they face in marketing and business management. In the growing digital era, the utilisation of information technology such as marketplaces and financial management applications has become very important to improve the efficiency and competitiveness of farmers. This activity began with the preparation of training materials and socialisation to the farming community, followed by training in digital marketing and financial management. The methods used included interactive lectures, technical simulations, and group discussions. The results of this activity showed a significant improvement in participants' skills in using social media and marketplace platforms to promote their products. In addition, participants were also able to compile simple financial reports that helped them in cash flow management and production cost calculation. The evaluation showed that participants are committed to continue adopting digital technology in their businesses. The programme was quite successful in improving farmers' technical skills and expanding the marketing network of the Baraja Hydrofarm community. Recommendations for the sustainability of the programme include expansion of the training, development of modules with the latest technology, and periodic evaluation to ensure continued adoption of the technology. It is hoped that this programme can positively contribute to local economic development as well as the welfare of hydroponic farmers in other regions.
Co-Authors Andri Asmari Dedi Karmana Fudsy, Mira Ismirani Karmana, Dedi Kartijo Kartijo Mira Ismirani Fudsy Mira Ismirani Fudsyi Nasution, Sakti Muda Nenden Handayani Rizka Noristaman Sakti Muda Nasution Sakti Muda Nasution Yusnaini Yusnaini