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All Journal Conference Proceedings International Conference on Education Innovation and Social Science
Z Zakiah
Universitas Muhammadiyah Surakarta
Education Social Sciences

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The Effect of Price Perception, Shipping Costs and Time Pressure on Purchase Decisions of Shopee Flash Sale at Universitas Muhammadiyah Surakarta Z Zakiah; Dhany Efita Sari; Mutiara Karima; Noor Lela Ahmad
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The goal of this study is to see if price perception, shipping expenses, and time pressure have a positive and substantial impact on purchasing decisions during the Shopee Flash Sale. This study used a survey research design to conduct a comparative causal study (cross sectional survey). 226 Accounting Education Universitas Muhammadiyah Surakarta students who used Shopee Flash Sale were polled. 7 questions for the price perception variable, 9 questions for the shipping cost variable, 6 questions for the time pressure variable, and 8 questions for the Shopee Flash Sale purchase decision variable were distributed via a google form. Multiple linear regression, partial t test, and f test were employed in the data analysis. The findings reveal that 1) there is a relationship between the two variables; and 2) there is a relationship between the two.
Co-Authors Dhany Efita Sari Mutiara Karima Noor Lela Ahmad