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Dedy Ansari Harahap
Department Of Management, Faculty Of Economics And Business, Universitas Islam Bandung, Indonesia
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Journal : Jurnal Manajemen Teori dan Terapan

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Pengaruh Komunikasi Pemasaran Perusahaan terhadap Kesadaran Merek Pelanggan Dita Amanah; Dedy Ansari Harahap
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 3 (2018)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.223 KB) | DOI: 10.20473/jmtt.v11i3.9789

Abstract

The purpose of this study is to describe the effect of corporate marketing communications on customer brand awareness. Marketing communications should be done by the company to introduce or notify their products to customers. It can be done when the company introduces new products or products that are already on the market. Marketing communication also called promotion can be done through advertising, sales promotion, personal sales and publications. The method tried to compare the previous study and journals. The findings from previous studies show that marketing communications can shape brand awareness for customers. When a customer knows that a product will be launched or is already in the market, then the customer is aware and finally buys if the product matches their needs or desires. Brand awareness needs to be built in the minds of customers in order to be aware of the existence of the brand so that customers can identify brands into certain product categories.
Co-Authors Agung Dwi Cahyo Agung Riza Bahari Suryana Ahmad Abdul Aziz Ajeng Annisa Kurniawati Aji, Andri Jayasadipa Anisa Rahayu Annisa Novianty Armaini Rambe Ayu Esti Maharani B Lena Nuryanti Budiarta, Kustoro Clarissa Marza Zaidi Cut Ermiati Cut Ermiati Cut Ermiati Cut Ermiati Cut Rianita Nurjannah Putri Dede R Oktini Detria Aliifah Rifdah Difa Aulia Dinda Septiana Widya Dita Amanah Dita Amanah Dita Amanah Dita Amanah Dita Amanah Dita Amanah Elsa Solia Putri Eva Santi Siregar Fatin Nadhira Fatmawati, Fatmawati Nurhikmah Fauzia Agustini Fikry Mochammad Dzaky Fitriani Tanjung Hafazhah, Zahra Shofiatul Hasna Ariani Putri Helen Heliani Hendrati Dwi Mulyaningsih Khairul Umam Khoirul Umam Khoirul Umam May Elisa Debora Simarmata Melani Fitria Sani Moch Luthfan Sopianda Moch. Malik Akbar Rohandi Moch. Malik Akbar Rohandi Mochamad Irfan Fauzie Mochamad Malik Akbar Rohandi Mochammad Malik Akbar Rohandi Mochammad Noval Fadillah Mohamad Musa Abdullah Mohsin Shaikh Muhammad Rafli Muji Gunarto Nida Azka Pauziyyah Nina Maharani Nisha Fadila Novti Nurlaila Ramadhanti Nurnadia Suganda Nuryanti, B Lena Purwanto , Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri, Cut Rianita Nurjannah Rafliansyah Irfandi Raihan Demitri Agraprana Ratih Tresnati Ridwan Maulana Rifaldi, Moch Fikri Rifaldo Taufik Hermawan Rubayah Yakob Selly Utami sendi afrianto Septiana Ayu Esti Maharani Septiana Ayu Estri Mahani Septiana Ayu Estri Mahani, S.E.,M.M. Siti Nur Fajrin Syafira Betari Tutuh Sapitri Yudha Dwi Nugraha Yudha Dwi Nugraha