Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Universitas Batanghari Jambi
Oca Safura Syafagita
STIKUBANK UNIVERSITY
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Harga, Citra Merek, dan Kualitas Produk terhadap Keputusan Pembelian pada Chatime Kota Semarang Oca Safura Syafagita; Agus Budi Santoso
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4999

Abstract

Nowadays, there is a lot of competition in the food and beverage industry that has developed in Indonesia. Judging from the increasing demand and interest in beverage products among the general public. Businesses in the beverage industry are of great interest to business people. Chatime is one of the pioneers of bubble tea drinks in Indonesia which originates from Taiwan. The purpose of this research is to determine the influence of price, brand image and product quality on Chatime Semarang City. This research uses descriptive analysis and quantitative analysis. The data used is primary data with a questionnaire collection method. Data analysis using multiple linear regression analysis. The sample used was 100 respondents. The research results found that there was a positive and significant influence on the price variable on purchasing decisions, and likewise on the product quality variable. Meanwhile, the brand image variable does not have a significant effect.
Co-Authors Agus Budi Santoso