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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Indonesian Journal of Business and Entrepreneurship (IJBE) JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Samudra Ekonomi dan Bisnis Jurnal Syntax Transformation Action Research Literate (ARL) Journal of Marketing Innovation Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi IIJSE
Karto Adiwijaya
Universitas Indonesia
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences

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Journal : Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK)

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THE ROLE OF EXPERIENCE AND SERVICE QUALITY ON TRANSJAKARTA USERS LOYALTY Sangkoyo, Adhitya Bayu Candra; Adiwijaya, Karto
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 13, No 3 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i3.79972

Abstract

The high growth rate of vehicles and the still low interest in using public transportation, especially in Jakarta, has led to an increase in urban issues such as traffic congestion and air pollution. The government has provided several modes of public transportation and has implemented several policies to reduce these issues however until now there has been no significant growth in the usage of public transportation. This study aims to test experience and service quality on mediating variable such as satisfaction, perceived value and memories that leading to how customer decide to repurchase the service or recommend it through word-of-mouth. This research uses PLS-SEM to conduct quantitative research and collected 369 respondents online through whatsapp community groups that target Transjakarta passengers. This research found experience marketing is the strongest construct to influence other mediating constructs. This findings contributes the influence of experience in public transportation context and also to Transjakarta management, practitioners, consultants or even the government in the realm of public transportation.JEL: M31.
Co-Authors Akmando, Luthfi Jovan Wandy Anggreana Vera Salsabila Auddie Indira Riyadi Chandra, Nicholas Dwi Fadhila, Annisa Nadya Fitrhanefi, Muhyi Nur Reyhana Zahra Zain Sangkoyo, Adhitya Bayu Candra Siregar, Bintang Eska Putra Utomo, Adi Putro Yusdasani, Khoiriyah Nurul Zefanya, Abraham