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All Journal Jurnal Manajemen Dirgantara JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Economic Reviews Journal Urecol Journal. Part F: Community Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Kusdiyanto
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Journal : El-Mal: Jurnal Kajian Ekonomi

 1 
Pengaruh Employer Branding, Reputasi Perusahaan, Informasi Sosial Media dan Corporate Social Responsibility terhadap Niat Melamar Pekerjaan Generasi Milenial dan Generasi Z Kusdiyanto; Ishbah, Faliqul
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4025

Abstract

This study aims to analyze the influence of employer branding, corporate reputation, social media information, and corporate social responsibility on the intention to apply for jobs among millennials and Generation Z in Surakarta. The approach used in this study is quantitative, employing a survey method with questionnaires distributed to 100 respondents who meet the criteria. Data analysis was conducted using the Structural Equation Model (SEM) with Partial Least Square (PLS). The results show that employer branding, corporate reputation, social media information, and corporate social responsibility have a positive and significant influence on the intention to apply for jobs. Employer branding and corporate reputation enhance the company's attractiveness to potential job applicants. Information disseminated through social media also plays a crucial role in attracting application interest. Additionally, corporate social responsibility conducted by the company positively impacts the perception of potential employees. This study implies that companies need to pay attention to branding strategies, maintain their reputation, utilize social media, and enhance social responsibility to attract job application interest from millennials and Generation Z.
Pengaruh Motivasi Kerja, Kedisiplinan Kerja, dan Lingkungan Kerja terhadap Kinerja Pegawai: Studi di Badan Pertanahan Nasional Klaten Syahrul Nur Fauzi; Kusdiyanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5188

Abstract

Employee performance in carrying out work influences various things such as the condition of employee behavior while working. Employee performance greatly influences discipline, motivation and the work environment, this can be seen directly in the work results. A very important problem is to be able to know significantly about employee performance so that they can be more productive. This research aims to find out how significantly influences motivation, discipline and the environment on performance, especially in the BPN Office of Klaten Regency. The objects of this research are employees of the Klaten Regency BPN office. This research took a sample of 125 employees using the Solvin formula. This research uses two data, namely primary data and secondary data. The data collection method uses a questionnaire, then it is measured using a Likert scale of one to five and Structural Equation Model (SEM) analysis via partial least squares (Smart-PLS). And the research results will show how significant the influence of motivation, environment and discipline is on the performance of Klaten Regency BPN Office employees.
Pengaruh Digital Marketing, Brand Ambasssador Exo, Dan Brand Image Terhadap Minat Beli Scarlett Whitening (Studi Kasus Pada Penggemar Exo Di Surakarta) Hana Yulita Safitri; Kusdiyanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7918

Abstract

This study aims to analyze the effect of digital marketing, EXO brand ambassador, and brand image on purchase intention of Scarlett Whitening products among EXO fans in Surakarta. A quantitative approach was used by collecting data through closed questionnaires distributed to 100 respondents selected using purposive sampling. The variables studied include digital marketing, brand ambassador, and brand image, measured with relevant indicators. The results show that digital marketing, EXO brand ambassador, and brand image have a significant effect on purchase intention. Effective digital marketing through social media and creative promotions can attract consumer interest, while EXO’s involvement as a brand ambassador builds an emotional connection with fans, strengthening positive perceptions of the product. A positive brand image also plays an important role in building trust and increasing purchase intention. This study provides practical implications for companies in developing digital marketing strategies and selecting the right brand ambassador.
Co-Authors Daffa Adhipratama, Fahrizal Edy Purwo Saputro Erliana Nur Rahmadiani Hana Yulita Safitri Ishbah, Faliqul Mabruroh Muhammad Alwi Shihab Setyaningrum, Dewi Probowati Sri Wahyu Eko Prasetyo Syahrul Nur Fauzi