Article Per Year (5 Year)
p-Index From 2020 - 2025
5.757
P-Index
This Author published in this journals
All Journal Jurnal Promosi Pendidikan Ekonomi Kanal : Jurnal Ilmu Komunikasi Jurnal Manajemen dan Bisnis Indonesia JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Journal of Economic, Management, Accounting and Technology (JEMATech) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JESI (Jurnal Ekonomi Syariah Indonesia) JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi KOLOKIUM: Jurnal Pendidikan Luar Sekolah International Journal of Economics Development Research (IJEDR) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Belantika Pendidikan Academia Open Benchmark Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Procedia of Social Sciences and Humanities Dedikasi: Jurnal Pengabdian Kepada Masyarakat Populer: Jurnal Penelitian Mahasiswa Manajemen Kreatif Jurnal Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Multiperspectives on Accounting Literature Transparan JSCS JAIDE Journal of Economics and Economic Policy IECON: International Economics and Business Conference Proceeding of International Conference on Social Science and Humanity
Mochamad Rizal Yulianto
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 47 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JESI (Jurnal Ekonomi Syariah Indonesia)

 1 
The Influence of Brand Image, Price Discounts, and Bonus Packs on Impulse Buying Behavior among Indomaret Point Coffee Consumers Mojokerto City Octafehili, Dwi Nur; Sari, Dewi Komala; Yulianto, Mochamad Rizal
JESI (Jurnal Ekonomi Syariah Indonesia) Vol 14, No 1 (2024)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/jesi.2024.14(1).%p

Abstract

This research aims to determine the influence of brand image, price discounts, and bonus packs on impulse buying behavior among consumers at Indomaret Point Coffee in Mojokerto City. The significance of this research lies in its effort to provide deep insights into the factors influencing consumers' impulsive behavior, which can be used by companies to develop more effective marketing strategies. The research problem focuses on understanding how factors such as brand image, price discounts, and bonus packs can affect impulsive purchasing decisions among consumers. This is important because consumers' impulsive behavior can impact revenue and customer loyalty toward a brand or product. The method used in this study is quantitative with a descriptive analysis approach. The population of this study comprises consumers of Indomaret Point Coffee in Mojokerto City. The sampling technique used is non-probability sampling with a purposive sampling method, meaning respondents are selected based on certain criteria, namely consumers who have purchased products at Indomaret Point Coffee. Data collection was carried out by distributing questionnaires, where responses were measured using a Likert scale. Data analysis was conducted using multiple linear regression tests through the Statistical Package for the Social Sciences (SPSS) software version 25. The findings of the study show that the three variables, namely brand image, price discount, and bonus pack, have a significant influence on the impulse buying behavior of consumers at Indomaret Point Coffee in Mojokerto City. Brand image has been proven to have a positive influence on impulsive buying behavior, as do price discounts and bonus packs, each showing a positive relationship with consumers' impulsive behavior. These results indicate that to increase sales through impulsive buying behavior, Indomaret Point Coffee needs to pay attention to and optimize these three factors in its marketing strategy.
Co-Authors AA Sudharmawan, AA Ahmed, Zuhal Yussi Almanfaluti, Istian Kriya Almanfaluti, Istian Kriya Alshaf Pebrianggara Alshaf Pebrianggara As’at Rizal Bayu Hari Prasojo Citrawati, Fonny Dwi Darmawan Kusuma Wardana, Mahardika Dewi Komala Sari Dwi Nurita Dyah Renita Setyaningayu Eka Febrianto EKA RATNA SARI Errinda Ayu Dwi Pramesti Fadila Putri Aisya Ramadhini Fahruddin, Redhi Fajar Muharram Febrianti, Nila Osama Fitria Nur Hasanah Fitriani Fitriani Haniifah, Sherliy Putri Hendri Rahman Susetyo Heri Widodo Heri Yanto Herlinda Maya Kumala Sari Hidayatulloh Hidayatulloh Humroh, Faizatul Imawati , Angraini Putri Imawati, Angraini Putri Jannah, Hayyu Nur KHOIRUN NISA Kumara Adji Kusuma Lidya Agustin T. Lilik Indayani Maharani, Febi Putri Mekarsari, Dafita Wahyu Misti Hariasih Mochamad Nashrullah Mochamad Nashrullah Mubarok, Akhmad Nur Muhammad Irfan Jazuli Naily Fitria Faroha Navaro, Muhammad Saddam Ningdiyah, Endra Wahyu Nurasik Nurasik, Nurasik Octafehili, Dwi Nur Oetarjo, Mas Poppy Febriana Prameswari, Amanda Tiara pratiwi, rossy Pujianto , Wahyu Eko Putra Agung, Marcello Dicaprio Rahmadani, Diah Rahmania Sri Untari Rakhmat Auliya Hidayat Rita Ambarwati Sukmono Rizky Eka Febriansah Rokhmah, Farida Ronny Ronny Rosyihin, Farih Ayu Mukhoirotin Sirojul Umma Sari, Dewi Komala Sari, Eka Ratna Sarwenda Biduri Setiyono, Wisnu Panggah Sri Mukhodim Faridah Hanum Sumarno Sumarno Sumarno Sumartik Sumartik Sumartik Supardi Supardi Supardi Suyogo, Muhammad Wahyu Eko Pujianto Wai, Khoong Tai Widowati, Hesty Widyasmara, Bunga Aulia Wisnu Panggah Setyono Zahrotul Maftuhkin Zahrotul Maftuhkin Zulfani Anggraini