Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Hildawati
Universitas Paramadina
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Digital Publik Relation KEMENSOS dalam Pemanfataan Sosial Media Hildawati
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.3640

Abstract

In the rapidly developing digital era, social media has become a highly effective communication tool for various organizations, including government institutions. This study aims to analyze the digital public relations (PR) strategies of the Indonesian Ministry of Social Affairs (Kemensos) in utilizing social media, as well as to evaluate the effectiveness and challenges faced. This research employs a qualitative method with a case study approach. Data were collected through content analysis of Kemensos' social media, in-depth interviews with Kemensos officials and digital communication experts, and online surveys of the public to evaluate their perceptions and engagement with Kemensos' social media content. The results show that Kemensos implements various digital PR strategies to increase public awareness and participation in social programs. The published content includes information on social programs, education, and important announcements, presented in various formats such as text, images, and videos. However, Kemensos faces several challenges, such as crisis management and reputation management on social media.This study finds that Kemensos' use of social media significantly influences the public's image and trust in the institution. The level of public engagement with Kemensos' content is also quite high, indicating the effectiveness of the implemented digital communication strategies. However, there is a need to improve responsiveness and crisis management in dealing with issues that arise on social media. Based on these findings, this study provides practical recommendations for Kemensos to enhance their digital PR strategies, including improving content quality, better crisis management, and increasing public engagement. This research also contributes to the development of digital public relations strategies in other government institutions, providing insights for academics and communication practitioners.
Strategi Komunikasi Krisis Jasa Pernikahan untuk Menciptakan Inovasi Berbasis Teknologi Hildawati
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6534

Abstract

The wedding service industry faces major challenges in maintaining its reputation in the digital era, especially in the midst of a crisis that can affect consumer trust. This study discusses the crisis communication strategies implemented by wedding service providers in utilizing digital innovation to mitigate negative impacts and restore public trust. This study uses a qualitative approach with case study analysis on several wedding service providers who have successfully handled the crisis through the use of digital platforms such as social media, wedding applications, and technology-based customer management systems. The results of the study indicate that the success of the crisis communication strategy is greatly influenced by the speed of response, transparency, and the ability to adapt to technological changes. This article provides insights for industry players to integrate digital innovation in crisis management, as well as build a sustainable brand reputation amidst increasingly fierce competition.
Co-Authors