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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal Of Human And Education (JAHE) Jurnal Inovasi Masyarakat Innovative: Journal Of Social Science Research Equivalent : Journal of Economic, Accounting and Management Journal Economic Business Innovation Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Yuliani Istiqomah
STIE Gema Widya Bangsa
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)

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Transformasi Destinasi Kuliner Lokal ke Arah Smart Tourism: Pendekatan Innovism dan Pemasaran Kewirausahaan Yuliani Istiqomah; Dina Yulia Wijaya
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 04 (2025): Vol. 5 No. 04 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i04.1463

Abstract

This study explores the transformation of Cibugel District into a smart culinary tourism destination through the integration of innovism and entrepreneurial marketing approaches. Utilizing a qualitative exploratory method, data were collected through in-depth interviews, participant observations, and documentation involving local culinary SMEs, village officials, student communities, and consumers. The findings reveal that while there is strong entrepreneurial orientation among local actors, the implementation of digital marketing and innovation remains limited. Innovism defined as locally-driven, socially collaborative, and technology-enhanced innovation emerged as a potential driver for reconfiguring culinary tourism into participatory and experience-based attractions. Meanwhile, entrepreneurial marketing provides a strategic framework for promoting local culinary products in competitive and sustainable ways. The synergy of these approaches is key to redefining rural culinary destinations not only as places to eat but also as spaces for cultural interaction, storytelling, and digital engagement. The study recommends contextualized policy support, continuous digital training, and community-based innovation to sustain the transformation process. This research contributes theoretically to the development of village-based smart culinary tourism and offers practical implications for regional tourism planning and local economic empowerment.
Co-Authors Dina Yulia Wijaya Hani Rosita Hari Imbrani Linda Novianti Liya Setiawati Muhammad Syahrudin Nisa Raudatul Janah Pawitri, Wiwit Setiawati , Liya Wati Rahayu