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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Media Ekonomi dan Manajemen INFOKAM AKSES: Jurnal Ekonomi dan Bisnis Jurnal Informatika Upgris Stability: Journal of Management and Business Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi JURNAL PENDIDIKAN TAMBUSAI Journal on Education Business Management Analysis Journal (BMAJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Digital Marketing and Halal Industry Jurnal Ilmiah ASET Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Pengabdian kepada Masyarakat Panrannuangku Jurnal Pengabdian Masyarakat Jurnal Bingkai Ekonomi (JBE) Bima Journal : Business, Management and Accounting Journal Jurnal Kolaboratif Sains Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Mandiri Journal of Finance and Business Digital (JFBD) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Bisnis Postgraduate Management Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Riset Manajemen dan Ekonomi JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Pusat Publikasi Ilmu Manajemen Moneta : Journal of Economics and Finance Bina Bangsa International Journal of Business and Management Green Economics Review Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi
Rr Hawik Ervina Indiworo
Universitas PGRI Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Business Management Analysis Journal (BMAJ)

 1 
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA UKM SENTRA BANDENG KELURAHAN TAWANG MAS SEMARANG Utami, Ratih Hesty; Indiworo, Rr. Hawik Ervina
Business Management Analysis Journal (BMAJ) Vol 2, No 2 (2019): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.008 KB) | DOI: 10.24176/bmaj.v2i2.3987

Abstract

The marketing ability of a company can affect its financial capabilities. One of the company's benefits can be generated from the demand for products and / or services, and other business functions will not run if there is no demand. a company must obtain revenue if it wants profit. One of the elements to get income is from marketing products and / or services. The marketing mix is a collection of controlled tactical marketing tools that companies combine to produce the responses they want in the target market. The marketing mix consists of all the things a company can do to influence the demand for its products. These possibilities can be grouped into four groups. Among them are Products (Price), Price (Price), Place (Place), and Promotion (Promotion). In this study 100 respondents were used. Determination of sample size using simple random techniques. Data were analyzed using the Multiple Regression Analysis method. Data processing using the SPSS program. The purpose of this study was to determine the factors that influence purchasing decisions at UKM Sentra Bandeng Tawang Mas Semarang. SME entrepreneurs must maintain the implementation of important factors that determine the performance of their businesses, while still making improvements to the factors that are still lacking in implementation, in order to get better performance.
Faktor-faktor yang Mempengaruhi Keputusan Pembelian pada UKM Sentra Bandeng Kelurahan Tawang Mas Semarang Ratih Hesty Utami Puspitasari; Rr. Hawik Ervina Indiworo
Business Management Analysis Journal (BMAJ) Vol 2, No 2 (2019): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v2i2.3987

Abstract

The marketing ability of a company can affect its financial capabilities. One of the company's benefits can be generated from the demand for products and / or services, and other business functions will not run if there is no demand. a company must obtain revenue if it wants profit. One of the elements to get income is from marketing products and / or services. The marketing mix is a collection of controlled tactical marketing tools that companies combine to produce the responses they want in the target market. The marketing mix consists of all the things a company can do to influence the demand for its products. These possibilities can be grouped into four groups. Among them are Products (Price), Price (Price), Place (Place), and Promotion (Promotion). In this study 100 respondents were used. Determination of sample size using simple random techniques. Data were analyzed using the Multiple Regression Analysis method. Data processing using the SPSS program. The purpose of this study was to determine the factors that influence purchasing decisions at UKM Sentra Bandeng Tawang Mas Semarang. SME entrepreneurs must maintain the implementation of important factors that determine the performance of their businesses, while still making improvements to the factors that are still lacking in implementation, in order to get better performance.
Peran Unit Usaha Business Center dalam Menumbuhkan Jiwa Berwirausaha di Lingkungan Sekolah Menengah Kejuruan Negeri 9 Semarang Rr. Hawik Ervina Indiworo; Efriyani Sumastuti; Ayu Putri Mei
Business Management Analysis Journal (BMAJ) Vol 2, No 1 (2019): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v2i1.3058

Abstract

This research is a qualitative descriptive study. The sources of information in this study are Vice Principals of Facilities and Infrastructure, Business Center Management, entrepreneurship teachers, and students involved in Business Center in SMK Negeri 9 Semarang. Data were collected through interviews, observation and documentation. Validity of data is measured by data triangulation. Data were analyzed qualitatively by using interactive models from Miles and Huberman through data collection, data reduction, data presentation, and conclusions.The results show that Business Center is a potential training place to develop entrepreneurial character where students can have direct practice through it. Management of Business Center in developing entrepreneurial character by using management function that includes planning, implementation and evaluation. Business Center activities can be well directed to achieve so that students may have entrepreneur character which
Co-Authors -, Khalimah - Aan Burhanudin Abd. Rasyid Syamsuri abror, Maljaul Adhi, Antono Herry Purnomo Af Sari, Winda Agrippina Wiraningtyas, Agrippina Alfiana, Reza Anam, Misbahul Anggun Cahyaningrum Aprilia, Nia Ayu Putri Mei Bayu Kurniawan Bayu Kurniawan BAYU KURNIAWAN Cahyaningrum, Anggun Chadiyan Faturachman Chadyan Fathurachman Darmaputra, M. Fadjar Dewi, Wahyu Rika Srifhiana Dharmaputra, Fadjar Dhea Rizky A Dhea Rizky Amelia Dwi Yunita Indah Efriyani Sumastuti Eviana, Eva Fadjari, Adlan Ali Al Fairuz Tito Milzam Farah Chalida Hanoum Fithri Widyannita Yarisma Fitrotul Amalia Gultom, Henry Casandra Hendro Cahyono Heri Prabowo Heriani Puspa Kartika I Ketut Suada Ida Rosita Ika Menarianti, Ika Ika Shofiana Indriasari , Ika Indriasari, Ika Ira Setiawati Ira Setiawati Ira Setiawati, Ira Iskandar, Muhammad Nur Isnainiyah, Fitri Istiqomah Tri Wijayanti Jannah, Shofi Nur Khaydarov, Alisher Laeli Sakinah Lamhalahera Prabandiandra Lilik Ariyanto M. Fadjar Darmaputra Maharani, Icha Mei Sulistyoningsih Melysa Ika Erfiana Mita Laeli Febrianti Muh. Saifuddin Muhamad Abidin Muhamad Bagas Handoko Muhamad Yusup Tarmudi Nissa, Ivana Khairun Noventia Karina Putri Nur Fatika Sari Nurhastuti, Ellinda Febrilia Oky Agustina Olahairullah, Olahairullah Prianka Nastiti Prianka Ratri Nastiti Putri Nova Gitaringga Qristin violinda Rahayu, Anggun Dwi Ranti Suryani RATIH HESTY UTAMI Ratih Hesty Utami Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Risky Budi Setiawan Rita Meiriyanti Rita Nuraini Ramansyah Salsabila, Unik Hanifah Setiawati , Ira Setyorini, Noni Shofif Sobaruddin A Shofif Sobaruddin Akbar Sijabat, Rauly Solekah Sakirin, Najikatus Solihatun, Iin Nur Sry Agustina Sudargo Supandi Sutrisno Sutrisno Sutrisno, Sutrisno Utami P, Ratih Hesty Utami, Ratih Hesty Wahyuhastuti, Novika Widiyarti , Retno Zeni Alya Salsabella Zulfa Dewi Nurya