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p-Index From 2020 - 2025
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All Journal International Journal of Environmental, Sustainability, and Social Science
Anthony TJANDRA
University of Ciputra Surabaya, Indonesia
Economics, Econometrics & Finance Environmental Science Social Sciences

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The Influence of Content Marketing on the Loyalty of Valorant Game Users at X-Gate Anthony TJANDRA; Hilda Yunita WONO
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 1 (2024): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i1.965

Abstract

In 2020, there is a new game called Valorant coming to Indonesia. Valorant is a first person shooter game that focuses on strategy, cooperation and player accuracy. Valorant Upload videos/images on their Twitter to introduce Valorant. Until now, the Valorant social media team continues to post content on their Twitter to attract more people. There are various types of content produced. From this variety of content, people are starting to get to know Valorant and try the game. Some of those who have tried still play Valorant to this day. So researchers want to know the influence of content marketing on the loyalty of Valorant game users using content marketing and loyalty theory and using the descriptive analysis method by deploying Google forms as a data collection tool for Valorant game users at X-gate Surabaya.
Co-Authors Hilda Yunita Wono