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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Dewi Rahayu
Program Studi Manajemen, STIE DR. KHEZ Muttaqien, Indonesia
Decision Sciences, Operations Research & Management

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Pengaruh Servicecsape Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Cangkir Pertama Coffee Kota Purwakarta amna mawardi; M Meki Munawar; Dewi Rahayu
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 01 (2024): Eqien Journal Of Economics and Business
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i01.1717

Abstract

This study aims to determine the effect of servicescape and service quality on customer satisfaction at the First Cup of Coffee, Purwakarta City. The research method used is descriptive quantitative. Sampling used a non-probability sampling method by distributing questionnaires to 97 respondents who were consumers at the First Cup of Coffee Purwakarta. Data analysis methods used are validity test, reliability test, normality test, linearity test, multiple regression analysis, correlation coefficient, coefficient of determination, hypothesis test, partial test (t test), and simultaneous test (F test). The data were processed using IBM SPSS version 24. The results showed that the two independent variables had an effect on the dependent variable, servicescape had a positive and significant effect on customer satisfaction at the First Cup of Coffee Purwakarta. Service quality has a positive and significant effect on customer satisfaction at the First Cup of Coffee Purwakarta. Simultaneously servicescape and service quality have a positive and significant effect on customer satisfaction at the First Cup of Coffee Purwakarta.
Co-Authors Amna Mawardi Munawar, Muhammad Meki