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All Journal International Journal of Research in Education (IJRE) El-Jughrafiyah : Jurnal Geografi dan Terapannya Journal of Visionary Sharia Economy (JOVISHE)
Wulandari, Mely
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Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : Journal of Visionary Sharia Economy (JOVISHE)

 1 
Perancangan E-Commerce untuk Bakery & Cake dengan Opencart: Optimalisasi Fitur Promosi di Kecamatan Hiliran Gumanti Rahmi, Miftahur; Annas, Firdaus; Wulandari, Mely; Nur Khaliq, Muhammad; Samsinar, Siti
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.388

Abstract

The purpose of this study is to create an e-commerce bakery and cake in Hiliran Gumanti District that uses the OpenCart platform and optimizes promotional features. Qualitative research and research and development (R&D) use the 4 D approach (Define, Design, Develop, and Disseminate). In the Define stage, a needs analysis is conducted by asking customers and business owners to find obstacles in conventional marketing. In the design stage, an OpenCart-based e-commerce is designed to include promotional features such as discounts, coupons, loyalty programs, and special offers. In the development stage, the e-commerce is installed and tested to ensure that the promotional features work well and are easy to use. Furthermore, the disseminate stage includes deploying the platform and teaching customers and bakery business owners to use it. Research shows that optimized promotional features in e-commerce can increase business appeal, expand market reach, and increase sales. Businesses can more easily manage transactions, inventory, and marketing campaigns with OpenCart. By utilizing e-commerce technology as an innovative way to increase competitiveness, this study provides a practical contribution to the development of MSMEs in the culinary sector, especially in the Hiliran Gumanti area. By using the 4D approach, e-commerce development becomes more structured, in line with business needs, and easy to adopt.
Memberdayakan UMKM Lokal Wilayah Solok Melalui Sistem E-commerce Opencart untuk Meningatkan Penjualan Wulandari, Mely; Annas, Firdaus; Rahmi, Miftahur
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.497

Abstract

Micro, small, and medium enterprises (MSMEs) play a crucial role in the local economy, including in the Solok region. However, challenges such as limited market access, low adoption of digital technology, poor digital literacy, and resource constraints often hinder their progress. This study aims to empower local MSMEs in Solok by creating an E-commerce system based on OpenCart. This initiative will enhance sales, expand market reach, and promote digital inclusion in the industry. Using a qualitative approach, this research employs a research and development (R&D) methodology, implemented through the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). During the analysis phase, data were collected through in-depth interviews with MSME actors, observing business processes, and reviewing literature on E-commerce technology. The analysis identified key needs, including ease of use, catalog availability, secure online payment methods, shipment tracking, and systematic sales reporting. The E-commerce system is built using the OpenCart platform, known for its exceptional flexibility and various built-in features that integrate with third-party services. Expected benefits include increased market reach, enhanced competitiveness of local products in the digital market, and higher MSME revenues. By implementing promotional features and discounts, the system allows customers to interact directly with sellers and facilitates online collaboration among businesses, leading to more effective marketing. Thus, this research supports the digital transformation of MSMEs, particularly in Solok, addressing challenges in the digital era.
Co-Authors Ahmad, Affan Ghaffar Ananda, Shelia Annas, Firdaus Hidayah, Nasik Iqbal, Khoirul Naryatmojo, Deby Luriawati Nikmah, Faridhatun Nur Khaliq, Muhammad Rahmi, Miftahur Rani Oktapiani SAFITRI, SANI Samsinar, Siti Wafiq, Chici Al Wagiran Wagiran