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Amanda, Dhea
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Journal : Jurnal Ekonomi, Bisnis dan Manajemen

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Pemanfaatan Sosial media marketing Dalam membangun UMKM HR-TEA Pasha, Alif; Lestari, Destianti; Napitu, Benward Yehezkiel; Amanda, Dhea; Khatami, Abang Azzidan; Habib Agil Munawar; Anjas Pratama; Tiara Fitari
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 3 No. 4 (2024): Desember : Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v3i4.2717

Abstract

This research discusses the utilization of social media as a marketing strategy to increase brand awareness and competitiveness of MSMEs (Micro, Small and Medium Enterprises), with a case study of HR-TEA in Pangkalpinang. A descriptive qualitative approach was used through interviews, observations, and the implementation of digital marketing strategies, such as Instagram account creation and Google Maps registration, to expand market reach and increase interaction with customers. The results showed that digital marketing strategies involving creative content and social media optimization were able to increase branding, the number of followers, as well as consumer interaction, which overall contributed to the growth of MSMEs (Micro, Small and Medium Enterprises) in the face of market competition.
Co-Authors Abdullah, Mira Akasah, Usep Nur Alfonso Munte Andini, Najwa Anjas Pratama Ardhana, M Bagas Aristawidya, Eldina Bonaraja Purba Dodi Pramana Feriska, Jihan Gaol, Rista Y. Lumban Ghinanda, Syahdan Naufal Habib Agil Munawar Haliza, Siti Nur Handayani, Siti Alifah Iqbal Akbar Asfar, Andi Muhamad Irfan Taufan Asfar, Andi Muhammad Isrok’atun, Isrok’atun Jaslina, Jaslina Jaya, Jepri Juleka, Juleka Julia Julia Khatami, Abang Azzidan Kristian, Eva Lestari, Destianti Lucky Satria Pratama Mariani, Evi Marlina Marlina Meipia, Tiara Akta Muslih, Agus Fuad Naibaho, Maria Agustina Naimah Naimah Napitu, Benward Yehezkiel Nasrullah Hidayat, Nasrullah Nuramalia, Mila Nurfadika, A. Ririn Pajira, Naila Pasha, Alif Poluan, Nadia Amelia Purba, Vennia Marsella Putri, Anggie Ramdhani, Eggy Armand Ridho Anwar, Muhammad Saputri, Fiki Triwidia Satryawati, Satryawati Selti Siagian, Arnol P. Simbolon, Nur Aini Sinaga, Sasmi Ebigael Siregar, Henny Mawarta Siti Nur Haliza Sulastri, Depi Sumarni Sumarni Syarifah Syarifah Syarifah, Syarifah Tiara Fitari Wibowo, Rahmawati Idha Zain, Puji Efriany Zuhriadi, M.