Article Per Year (5 Year)
p-Index From 2020 - 2025
1.383
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Manajemen dan Ekonomi Kreatif Jurnal Riset Manajemen dan Ekonomi Jurnal Riset dan Inovasi Manajemen Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Strategi Bisnis Teknologi Jurnal Ilmiah Manajemen Dan Kewirausahaan
Budi Santosa Kramadibrata
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen dan Ekonomi Kreatif

 1 
Pengaruh Digital Marketing Dan Harga Jual Terhadap Omzet Penjualan UMKM: Studi Pada Pedagang Pusat Grosir Metro Tanah Abang Blok B Kezia Angelita; Budi Santosa Kramadibrata
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i3.393

Abstract

Tanah Abang Metro Wholesale Center traders have experienced a thematic economic decline since the rise of online business presence. Digital marketing as a two-way communication method that can increase public engagement with certain products and brands. Digital marketing is slowly being adopted by MSMEs, although conventional marketing is still mostly relied on by many MSMEs, especially micro circles. This study aims to determine the influence of digital marketing and selling prices on sales turnover at the Tanah Abang Metro Wholesale Center Block B on 149 respondents who have done digital marketing. The instrument used in this study is a questionnaire, with instrument testing including validity test and reliability test. Data analysis used descriptive analysis, hypothesis testing using multiple linear regression analysis along with t-test, f-test and R2 test. The results of the study show that (1) digital marketing has an effect on sales turnover, (2) selling price has an effect on sales turnover, (3) digital marketing and selling price simultaneously affect sales turnover.
Co-Authors Deril Prasetio Pasda Putra Karimah, Ayu Kezia Angelita Muhammad Raffli Arya Nugroho Wahyu Pamungkas Putro