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All Journal Journal of Engineering, Electrical and Informatics (JEEI) INFORMATIKA Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Jurnal Teknik Informatika dan Teknologi Informasi Teknik: Jurnal Teknik Mesin, Elektro dan Ilmu Komputer Jurnal Abdimas Indonesia Journal of Technology Informatics and Engineering Jurnal Riset Sistem Informasi
Bagus Sudirman
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal Abdimas Indonesia

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Pemanfatan Digital Marketing Di UMKM Kampoeng Jadoel Melalui Media Sosial Ahmad Ashifuddin Aqham; Laksamana Rajendra H.A.F; Haris Ihsanil Huda; Bagus Sudirman; Moh Muthohir
jurnal ABDIMAS Indonesia Vol. 2 No. 4 (2024): Desember: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v2i4.2084

Abstract

UMKM have an important role in the Indonesian economy, but the biggest challenge they face is limited marketing and consumer reach. This research aims to analyze the use of digital marketing through social media as a marketing strategy in Kampoeng Jadoel UMKM . The research method used is descriptive qualitative with data collection techniques in the form of observation, interviews and literature study. The research results show that the use of social media such as Instagram, Facebook and WhatsApp can significantly increase brand awareness and market reach of Kampoeng Jadoel UMKM . Through interesting content and active interaction strategies with customers, UMKM are able to increase sales and consumer loyalty. Digital marketing has proven to be an effective, efficient and affordable solution for MSMEs in developing their business in the digital era.
Co-Authors Ahmad Ashifuddin Aqham Aqnes Wulandari Dendy Kurniawan Eko Siswanto Haris Ihsanil Huda Indra Ava Dianta Laksamana Rajendra H.A.F Moh Muthohir Munifah Nuris Dwi Setiawan Okky Dwianto Wahyu Nugrohojati Selli Selfiyanti Sigit Umar Anggono Siska Setiani Siswanto, Edy Sukemi Kamto Sudibyo Tiara Ayu Marensa Yosep Aditya Wicaksono Yustian Ario Susanto