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All Journal Jurnal Penelitian dan Pengembangan Pendidikan Dharma Sevanam : Jurnal Pengabdian Masyarakat Guna Sewaka Waisya : Jurnal Ekonomi Hindu Tamaddun: Jurnal Ilmu Sosial, Seni, dan Humaniora
Wibawa, I Gede Jaya Satria
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Journal : Waisya : Jurnal Ekonomi Hindu

 1 
POTONGAN HARGA, PENATAAN PRODUK DAN ATMOSFER TOKO DAMPAKNYA PADA KEPUTUSAN PEMBELIAN TIDAK TERENCANA KONSUMEN ALFAMART Juniarsini, Ni Nengah Mega; Wibawa, I Gede Jaya Satria; Yanti, Ni Nyoman Suli Asmara
Waisya : Jurnal Ekonomi Hindu Vol 2 No 2 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i2.1571

Abstract

Impulse buying decision is a form of consumer behavior that occurs suddenly without going through the planning process. This type of consumer behavior often occurs but is rarely realized and noticed. Many factors can trigger impulse buying decisions, such as price discounts, display product, and store atmosphere. The purpose of this research is to find out how the effect of price discounts, display product, and store atmosphere on impulse buying decisions of Alfamart consumers in Mataram City. 90 respondents were selected as the sample for this study, using purposive sampling as the sampling method. The data for this study were obtained through questionnaires distributed by online media using the help of the Google form. Multiple linear regression is a data analysis method that is used with the help of SPSS 25 software. This study obtained results indicating that price discounts, product arrangement, and store atmosphere partially or simultaneously influence impilse buying decisions. Based on the results of this study, Alfamart should pay more attention to the discounts given, as well as display product, as well as the level of comfort in the store, so as to maximize the effect of price discounts, display product and store atmosphere on consumer impulse buying decisions.
KEPUASAN KERJA PEGAWAI SEKSI PENDATAAN DAN PENETAPAN PAJAK DALAM PELAYANAN PUBLIK Candani, Ni Putu Ari; Wibawa, I Gede Jaya Satria; Wijaya, I Gede Bayu
Waisya : Jurnal Ekonomi Hindu Vol 2 No 2 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i2.1573

Abstract

This study aims to analyze employee job satisfaction in public service, and to analyze the implications of employee job satisfaction on public service in the Mataram City SAMSAT Office. The theory used in this research is satisfaction theory and motivation theory. The method used in this study is qualitative which is described in detail through observation and interviews with informants. This study uses two (2) types of data sources, namely primary data sources and secondary data sources. The data was obtained by means of interviews, observation, documentation, and methods of literature. The results of the study show that employee job satisfaction has not been fully fulfilled or is not satisfied, there are still some that have not been fulfilled, in employee job satisfaction there are 5 (five) indicators, namely; working conditions, wages, security, quality of supervision, and relationships with others. And employee job satisfaction has implications for public services in the Mataram City SAMSAT Office. This shows that the better the employee's job satisfaction, the better the employee's performance and vice versa, the less employee job satisfaction, the less employee performance job.
Co-Authors Candani, Ni Putu Ari I Gede Bayu Wijaya I Komang Widya Purnama Yasa I Made Ngurah Oka Mahardika Juniarsini, Ni Nengah Mega Ni Putu Ari Aryawati Oka, A.A Gde Pancawati, Ni Luh Putu Anom Prajawati, Yani Timor Rasmini, Ni Wayan Sukendri, Nengah Tamara, Ni Wayan Kartika Khaecylia Weda, I Gustti Lanang Ngurah Yanti, Ni Nyoman Suli Asmara