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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Pariwisata dan Bisnis Perhotelan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Science and Environment Journal of Multidimensional Management
Saladin, Khairani
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Mathematics Physics Public Health Social Sciences Other

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Journal : Jurnal Kajian Pariwisata dan Bisnis Perhotelan

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Analisis Pengalaman Konsumen di Pantai Purus Muaro Lasak Padang vera, okta; Manvi, Kurnia Illahi; Saladin, khairani
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 1 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v5i1.41072

Abstract

The purpose of this study is to examine tourism experience at Pantai Purus Muaro Lasak Padang tourist destination. This research is of a descriptive quantitative nature, utilizing causal associative technique, with a total representative sample of 100 individuals. The population in this study consists of tourists vacationing at Pantai Purus Muaro Lasak Padang tourist destination. The sampling technique employed is purposive sampling using specific criteria. The types of data are primary and secondary. The research instrument is a questionnaire (survey) created using a Likert scale that has been validated and tested for reliability. From the conducted research, it is found that the analysis of tourism experience at Pantai Purus Muaro Lasak Padang falls into the category of moderate with a percentage of 69%. Furthermore, results are obtained based on the following indicators: 1) Comfort is categorized as moderate with a percentage of 70%, 2) Educational aspect is categorized as moderate with a percentage of 72%, 3) Hedonic aspect is categorized as moderate with a percentage of 75%, 4) Novelty aspect is categorized as moderate with a percentage of 55%, 5) Safety aspect is categorized as moderate with a percentage of 73%, 6) Beauty aspect is categorized as moderate with a percentage of 77%.
Pengaruh Customer Experience terhadap Repurchase Intention dengan Brand Trust sebagai Mediating Variabel di Monochrome Coffee & Kitchen Kota Padang Markis, Nova Kurnia Julisri; Ferdian, Feri; Saladin, khairani
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 1 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v5i1.57572

Abstract

This research is motivated by the discovery of issues related to the low percentage of repurchase intention among customers of Monochrome Coffee & Kitchen in Kota Padang. Complaints about customer dissatisfaction with the products, services, facilities, and the lack of confidence in the 19 Monochrome brand itself have resulted in a reluctance to repurchase products and services at Monochrome Coffee & Kitchen. The aim of this research is to analyze the impact of customer experience on repurchase intention with brand trust as a mediating variable at Monochrome Coffee & Kitchen in Kota Padang. This research is a quantitative type with a causal associative approach, utilizing purposive sampling method, and involving 265 respondents. The data collection method involves distributing questionnaires to respondents based on a Likert scale that has been tested for validity and reliability. Data analysis is conducted using SPSS and SEM (PLS). From this research, it is found that customer experience is categorized as fairly good with a percentage of 59%, repurchase intention is categorized as fairly good with a percentage of 52%, and brand trust is categorized as good with a percentage of 44%. The research results can be observed from the t-statistic and p-values based on SEM (PLS) data analysis, which concludes that customer experience (X) has a significant influence on repurchase intention (Y), customer experience (X) has a significant influence on brand trust (Z), brand trust (Z) has a significant influence on repurchase intention (Y), and customer experience (X) has a significant influence on repurchase intention (Y) through brand trust (Z) as a mediating variable. This implies that all hypotheses in this research are accepted.
Pengaruh Usefulness Dan Ease of Use Terhadap Online Booking Hotel Intention di Platform Agoda Anisa, Armi; Wulansari, Nidia; Saladin, khairani
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 3 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v4i3.70272

Abstract

This research is driven by the researcher's observations concerning online hotel booking intention on the Agoda platform. The development of guest visit rates has experienced a significant decline, with fewer guests opting to check in using the Agoda platform compared to other online travel agents. This is influenced by the perceived lack of usefulness and ease of use on the Agoda website. The objective of this study is to describe and analyze the impact of usefulness and ease of use on online hotel booking intention on the Agoda platform. The research methodology employed is quantitative research using purposive sampling, with a sample size of 130 respondents determined using the Hair formula. Data collection in this study utilized a questionnaire with a Likert scale that had been tested for validity and reliability. The collected data was analyzed using multiple linear regression analysis with the assistance of SPSS (Statistical Product and Service Solution) version 27.00. Based on the research analysis, it can be concluded that the independent variables, usefulness (X1) and ease of use (X2), have a positive and significant influence on the dependent variable, which is online hotel booking intention. Usefulness (X1) and ease of use (X2) collectively account for 24.7% of the variance in online hotel booking intention (Y), while the remaining 75.3% is influenced by other variables.
Co-Authors Anggun Kurniati Anisa, Armi Azmen Kahar Fajri Adrizal Ferdian, Feri Fiza, Adek Kurnia Hermansyah Hermansyah Hermansyah Hermansyah Jefriyan Putra Deska Maharani, Laura Manvi, Kurnia Illahi Markis, Nova Kurnia Julisri Muhammad Althof Fauzan Zain Nasywa Farhanah Izan Orlen Dani Natsepa Pranata, Feriantano Sundang Rahmat Kurniadi Saputra Ridho Ryswaldi Ryswaldi , Ridho Sharnuke Asrilsyak Suyuthie, Hijriyantomi Vera, Okta Vischa Mansyera Pratama Wulansari, Nidia