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All Journal Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan AKURASI: Jurnal Riset Akuntansi dan Keuangan Jurnal Ilmiah Manajemen Kesatuan Jurnal Buana Akuntansi Jurnal Sosial dan Teknologi Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Riset, Ekonomi, Akuntansi dan Perpajakan (REKAN) J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Akuntansi, Keuangan dan Perpajakan AKRUAL : Jurnal Akuntansi dan Keuangan` Akurasi
Aswat, Ibnu
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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
Marketing Strategy of Small Business Management in Improving Business Profit Wasfika, Hesti; Aswat, Ibnu; Karpriana, Angga Permadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2769

Abstract

Marketing strategies such as price, location, and promotion are crucial in optimizing revenue. This research aims to identify effective marketing strategies to increase the profits of Lavender Laundry by using SWOT analysis. A qualitative research approach with a case study method is used, focusing on Lavender Laundry as a single research object. Data collection is carried out through interviews with the owner, observations of laundry operations, and secondary data from relevant documents. This approach provides insights into the challenges faced, such as competition from similar businesses, and the strategies employed to maximize opportunities. The business plans to expand by partnering with local accommodations and opening a new branch in a central location to improve accessibility. Despite the threat of competition, strategic collaborations and expansion plans show Lavender Laundry’s efforts to maintain and grow its presence in the market. The business is profitable, with fluctuating but stable revenues, indicating effective marketing strategies and operational success.
Utilizing Instagram as a Social Commerce Marketing Strategy to Increase MSME Revenue Indira Alifya; Aswat, Ibnu; Damayanti, Fera
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2770

Abstract

At the moment, digital marketing is growing more rapidly than ever before, but through digital marketing a strategy is definitely needed so that revenue increases. However, previous research found that business people / entrepreneurs do not make the most of social media in their marketing strategies and do not realize the capabilities of existing social media. This research uses a qualitative approach with descriptive methods, aiming to gain insight related to the utilization of Instagram as a social commerce marketing strategy in increasing MSME revenues in the Lili Collection 31 case study. The data collection methods used are three, namely; observation, in-depth interviews and documentation studies. This research uses SWOT analysis to identify various factors both internal and external. The results of this study concluded that Lili Collection 31 has not been optimal and there is a need for improvement both in terms of understanding Instagram insights and marketing in attracting consumer interest.
The Effect of Shopee Flash Sale Program on Financial Management Putri, Kessa Mindabila; Aswat, Ibnu; Astarani, Juanda
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of e-commerce has become a rampant phenomenon among college students, with rapid growth in recent years. One e-commerce that is widely used by students is Shopee. Shopee flash sales have become a popular marketing strategy on e-commerce platforms, with the aim of increasing sales and attracting consumer interest. This research aims to analyze the influence of the Shopee Flashsale phenomenon on students' financial spending patterns in online shopping and the Flashsale factors that influence consumer behavior on the Shopee platform. The research method used was an online survey and observation of flash sale activities at Shopee involving a sample of students at the economics and business faculty. The analysis results show that flash sales on Shopee have a significant impact on increasing student financial expenditure. Factors such as discount twin date promos, and free shipping vouchers. Additionally, there are certain patterns in consumer behavior during flash sales, including an increase in the number of visits to the platform, an increase in impulse purchases, and an increase in social interaction through in-app communication features. The convenience of online shopping, competitive prices, wide product variations, and attractive promotions collectively influence students' decisions in making online purchases. Additionally, aspects such as trust in e-commerce platforms, product quality, and user experience also play an important role in shaping college students' online shopping preferences.
Implementation of the Value for Money Concept in Measuring Financial Performance at the Library and Archives Service of West Kalimantan Province Lestari, Dewi Ayu; Aswat, Ibnu; Yantiana, Nella
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the financial performance of the Library and Archives Office of West Kalimantan Province using the concept of Value for Money (VFM). The VFM concept is important in public financial management because it emphasizes three main aspects: economy, efficiency, and effectiveness. This research uses a qualitative approach and quantitative descriptive data analysis, with primary data obtained through interviews and observations, as well as secondary data in the form of Budget Realization Reports (LRA). The results of the analysis show that in terms of economic ratios, the Department has made expenditures quite economically. In terms of efficiency ratios, the Service is very efficient in the use of resources. However, in terms of effectiveness ratio, the Department has not been fully effective in achieving the expected goals. Although budget management is done well in terms of economy and efficiency, there is still room for improvement in terms of effectiveness.
Co-Authors Aswaliza Damayanti, Fera Dewi Ayu Lestari HARYONO Helmi, Syarif M Hesti Hesti Hijriah, Amanah Indira Alifya Irawan, Julyanne Gracia Juanda Astarani Karpriana, Angga Permadi Khristina Yunita Monica, Della MUHAMMAD FAHMI Mustika, Ira Grania Pamungkas, Bima Putri, Afli Aurora Putri, Kessa Mindabila Rafa, Wukuf Dilvan Rudy Kurniawan Suhendra Suhendra Veithzal Rivai Zainal Vitriyan Espa Wasfika, Hesti Yantiana, Nella