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All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Sinergi : Jurnal Ilmiah Multidisiplin
Umairoh, Faikoh
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Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Journal : Nivedana : Jurnal Komunikasi dan Bahasa

 1 
DAMPAK TERPAAN IKLAN SHOPEE COD TERHADAP MINAT BELI PEREMPUAN Agung Raharjo; Fajar Kurniawan; Fitriyanto; Faikoh Umairoh; Marulitua A, Bonardo
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 4 No. 2 (2023): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v4i2.992

Abstract

The increasingly rapid advances in technology can be a determining factor in the success of an advertisement in reaching buyers' interest in a particular product. The development of e-commerce with a variety of shopping options makes consumers increasingly intent on buying instantly. Advertising exposure to consumer buying interest is high with several services that e-commerce provides in its sales. This research aims to evaluate whether exposure to the "Shopee COD" version of advertising from Shopee, which is broadcast on television, has an influence on teenage girls' buying interest. The research method used is quantitative descriptive, which explains the causal relationship between two variables. Data was collected through distributing questionnaires to respondents. The results of the research show that there is an influence between exposure to the "Shopee COD" version of Shopee advertising on television on the buying interest of teenage girls in the East Rawasari area.
ANALISIS PERSONAL BRANDING PRATAMA ARHAN MELALUI MEDIA SOSIAL INSTAGRAM PADA AKUN INSTAGRAM @Pratamaarhan8 Umairoh, Faikoh
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1214

Abstract

Global trends are marked by the presence of social media. One of them is Instagram which can be used as a place to build a person's personal branding. In this research, personal branding is also a very important part for athletes, especially the U-23 Pratama Arhan national team soccer players. This research aims to determine Pratama Arhan's personal branding through the social media Instagram and the interactions that occur therein through the features on Instagram. This research is descriptive qualitative in nature with the main key informant being the Instagram account @pratamaarhan8. Data collection was carried out by documenting interviews with followers and literature studies related to personal branding. Researchers tried to analyze the social media account instagram@pratamaarhan8 in building personal branding with eight concepts coined by Peter Montoya, namely: Specialization, Leadership, Personality, Difference, Visibility, Unity, Firmness, good name. The results of this research, Pratama Arhan succeeded in building personal branding through his Instagram social media by utilizing several features on Instagram and the eight personal branding concepts coined by Peter Montoya.
ANALISIS SEMIOTIKA ROLAND BARTHES PADA POSTER SERIAL DRAMA QUEEN OF TEARS Dwi Pratiwi, Wulan; Sofiawati, Selvi; Umairoh, Faikoh
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1388

Abstract

Korean drama series are currently trending as one of the most anticipated shows, the enthusiasm of the audience is not only felt in their own country but also in various countries including Indonesia. Netflix is one of the digital-based streaming TVs that broadcasts quality films and drama series that are the attraction for viewers with monthly/annual subscription fees that do not hinder viewers from being able to choose quality shows and according to their interests. This study was conducted to analyze, explore the meanings behind the signs on the poster of the drama series queen of tears using Roland Barthes' semiotics. This study uses a qualitative approach with data collection carried out through observation techniques and literature studies. After the data is collected, it is analyzed by the researcher. The results of the study obtained from the visual elements on the poster of the series show the two main characters differently where the left side indicates loving each other while on the right side they sit far apart is the distance between them but still united. This poster has a unique theme to describe its story with a side comparison.
ANALISIS MEMBANGUN PERSONAL BRANDING “BANG UCUP NIAGARA FRUIT” DI MEDIA SOSIAL TIKTOK: STRATEGI DAN DAMPAK Laila, Kumi; Umairoh, Faikoh
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1553

Abstract

The phenomenon of bang ucup niagara fruit on social media tiktok increases the competitiveness of other fruit juice businesses. Its presence provides its own color for loyal customers and other people. With his viral figure on social media tiktok, researchers are interested in conducting more in-depth research. The purpose of this study is to determine the personal branding built by bang ucup on social media tiktok, strategies and impacts of personal branding. This research is qualitative descriptive, the key informant in this study is the social media tiktok bangucup niagara fruit. Data collection was carried out by observing content, documentation, interviews and literature studies. Interviews were conducted with followers who are also loyal customers of bangucup Niagara fruit. In this study, researchers tried to analyze the social media tiktok bangucup Niagara fruit with eleven classic personal branding concepts by Hubert k rampershad, then branding strategies including interaction with the audience and the content produced and the impact of branding on social media tiktok starting from sales and reputation generated.
STRATEGI FRAMING MEDIA DIGITAL WEVERSE OLEH INDUSTRI K-POP: (Membangun Simpati dan Loyalitas Penggemar di Era Digital) Faikoh Umairoh; Kumi Laila
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 3 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i3.1851

Abstract

Dalam era digital yang ditandai dengan kemajuan teknologi dan pergeseran perilaku konsumsi media, industri K-Pop memanfaatkan platform digital untuk memperkuat hubungan antara artis dan penggemar. Salah satu platform yang digunakan secara strategis adalah Weverse, sebuah aplikasi komunitas penggemar yang dikembangkan oleh HYBE Corporation. Penelitian ini bertujuan untuk menganalisis strategi framing media digital yang diterapkan melalui Weverse dalam membangun simpati dan loyalitas penggemar. Dengan pendekatan kualitatif dan metode analisis, studi ini mengeksplorasi bagaimana narasi, visual, serta interaksi yang disajikan di Weverse dikonstruksi untuk menciptakan kedekatan emosional antara artis dan penggemar. Hasil penelitian menunjukkan bahwa strategi framing yang diterapkan diantaranya framing emosional,framing heroik dan framing naratif untuk membentuk citra positif dan emosional dari artisnya yang secara efektif dapat membangun persepsi positif dan rasa memiliki dikalangan penggemar. Selain itu elemen-elemen framing yang digunakan oleh Weverse yang juga dapat memperkuat hubungan dengan penggemar. Temuan ini memperlihatkan bahwa Weverse tidak hanya berfungsi sebagai media distribusi konten, tetapi juga sebagai alat pemasaran emosional yang memperkuat ikatan fanbase dalam ekosistem K-Pop global.
Co-Authors Adinda Meitriana Bonardo Marulitua A Dwi Pratiwi, Wulan Fajar Diah Astuti Fajar Kurniawan Fellix Joe Chandra Fitriyanto Hestika Rismadewi Horidatul Bakiyah Kumi Laila Laila, Kumi Lourien Eunike Wulur Mike Indarsih, Mike muhammad irfan Muhammad Zidan Fakhrezi Nabila Tri Rahmawati Nindi Pratiwi RR. Ella Evrita Hestiandari Selvi Sofiawati Tessalonika Situmorang