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Sudradjat, Ratih Hasanah
Universitas Telkom, Indonesia
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Journal : Jurnal Indonesia Sosial Teknologi

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The Influence of Iconnet Product Personal Selling on the Purchase Interest of Housing Residents in Medan City Bona Putri S, Maria; Sudradjat, Ratih Hasanah
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i9.1299

Abstract

This study aims to analyze the influence of ICONNET product personal selling on the purchase interest of housing residents in Medan City. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 150 respondents who are housing residents in Medan City. Data analysis was conducted using simple linear regression to test the influence of personal selling on purchase interest. The results of the study indicate that personal selling has a positive and significant influence on the purchase interest of housing residents. Effective personal selling increases consumer purchase interest in ICONNET products. These findings have implications for marketing management that personal selling strategies can be an effective tool to boost sales, particularly in the telecommunications industry in residential areas. Recommendations for future research include adding other variables such as product quality and price to see their effects on purchase interest more comprehensively.
Communication Accommodation Analysis of Mobile Legend Online Game Player Group at Telu Esports Bil Balqis, Putri Shalsa; Sudradjat, Ratih Hasanah
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 8 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i8.1302

Abstract

Communication accommodation is by definition a form of a person adapting himself or in other words the adaptation made to the person he is speaking to. This research will discuss the analysis of group communication accommodation for mobile legend online game players on Tel-u Alpha. This research aims to determine the group communication accommodation that occurs among mobile legend online game players on Tel-u Alpha. This research uses qualitative methods by collecting data through interviews with focus group discussions conducted with Tel-u Alpha. In this research, Giles uses CAT theory or Communication Accommodation Theory. The research results showed that there were adjustments made by each member of the Tel-u Alpha team because adjusting their way of communicating, would make it easier for the team to achieve common goals. This can happen because communication accommodation aims to equalize perceptions to reduce conflict that will occur in a group.
Co-Authors Akiyat, Muhammad Hilmi Firdauzy Alamsyah, Puti Alifa Layynasha Audina , Dian Ziena Bil Balqis, Putri Shalsa Bona Putri S, Maria Chairunisa, Dinda Fauziyah , Ananda Nurul Hakim, Sarah Muthia Ilhami, Hana Laksita, Andi Aninditha Laksono, Lubna Maharani Dewi Alfiona Mindaini, Vera Mulathofah Nindia S, Salsabila Salma Putri, Tasya Amalia Rahadian, Sadam Rahmi Lutfial Umi, Anisa Ramadhani, Rhania Shafa Rozaq, Miftahul Silalahi, Giofanny D Br Siti Mahdaria Titania, Intan Putri