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Abubakar, Endang
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Journal : Jurnal Pengabdian Pada Masyarakat METHABDI

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Pelatihan Pemasaran Produk Sambal Kasia Berbasis Wisata Kuliner untuk Meningkatkan Perekonomian Lokal di Kampung Arar Kabupaten Sorong Murni, Murni; Abubakar, Endang; Marshush, Ummi Hanifah; Ahmad Madaul, Rahful; Hilmansyah, Hilmi; Rian Histiariani, Aprisa; Widodo, Slamet; Desembardi, Faried; Tajuddin, Tamrin; Alam, Risma
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp176-181

Abstract

This Community Service program aims to enhance the competitiveness and added value of Kasia chili sauce, a flagship product of Kampung Arar. Kasia chili sauce is a distinctive product with significant potential to support the culinary tourism sector in the Kampung Arar area. However, a lack of effective marketing strategies has hindered the competitiveness of this product. Through this community service program, various activities are conducted to improve aspects of promotion, distribution, and packaging. Additionally, this initiative encourages collaboration with local culinary business owners to create a more integrated marketing ecosystem. The outcomes of this program are expected to increase the marketability of Kasia chili sauce, expand its market reach, and contribute to boosting the local community's income.
Pelatihan Pemasaran Produk Sambal Kasia Berbasis Wisata Kuliner untuk Meningkatkan Perekonomian Lokal di Kampung Arar Kabupaten Sorong Murni, Murni; Abubakar, Endang; Marshush, Ummi Hanifah; Ahmad Madaul, Rahful; Hilmansyah, Hilmi; Rian Histiariani, Aprisa; Widodo, Slamet; Desembardi, Faried; Tajuddin, Tamrin; Alam, Risma
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp176-181

Abstract

This Community Service program aims to enhance the competitiveness and added value of Kasia chili sauce, a flagship product of Kampung Arar. Kasia chili sauce is a distinctive product with significant potential to support the culinary tourism sector in the Kampung Arar area. However, a lack of effective marketing strategies has hindered the competitiveness of this product. Through this community service program, various activities are conducted to improve aspects of promotion, distribution, and packaging. Additionally, this initiative encourages collaboration with local culinary business owners to create a more integrated marketing ecosystem. The outcomes of this program are expected to increase the marketability of Kasia chili sauce, expand its market reach, and contribute to boosting the local community's income.
Co-Authors A. Madaul, Rahful Abu, Nur Agus Budianto Ahmad Madaul, Rahful Alam, Risma Alfina Maysyurah Azalia Fajri Yasin Desembardi, Faried H. Antoh, Willy Hilmi Hilmansyah Ibal, La Klau, Stevanus Viki La Ibal Madaul, Rahful A. Marasabessy, Umar R. Masniar Masniar, Masniar Mega Wulandari, Mega Murni Murni Murni Nurbia Nurbia, Nurbia Rahmatullah, Azwar Rahmi Ariani Salam Rian Histiariani, Aprisa Rifqah, Nabila Nur Rizka Cintya Edwar Rumbarar, Samuel Slamet Widodo Tajuddin, Tamrin Ummi Hanifah Marshush