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All Journal Jurnal Media Wahana Ekonomika Jurnal Penelitian Ekonomi dan Bisnis Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Maker: Jurnal Manajemen JURNAL EKSBIS Jurnal Abdimas Perbanas JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains Innovative: Journal Of Social Science Research J-CEKI
Zakaria, Fakhmi
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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Journal : Jurnal Abdimas Perbanas

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PEMBERDAYAAN UMKM DESA KALONGAN MELALUI IMPLEMENTASI SWOT STRATEGY MENUJU UMKM BERKELANJUTAN Setyahuni, Suhita Whini; Yovita, Lenni; Zakaria, Fakhmi
Jurnal Abdimas Perbanas Vol. 6 No. 2 (2025): Jurnal Abdimas Perbanas
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v6i2.939

Abstract

Kalongan Village MSMEs have great potential to grow into a higher scale. Several obstacles in the production and marketing aspects are still faced by Kalongan Village MSMEs. This community service activity aims to improve the ability of MSME actors in increasing the competitiveness of MSMEs through the SWOT strategy approach. SWOT analysis is useful for supporting the preparation of production and marketing strategies that have an impact on increasing the competitiveness of MSMEs. This activity was attended by 20 MSME partners in Kalongan Village. The method used in this activity is a workshop based on learning by practice. This activity can improve the SWOT analysis skills of MSME actors as evidenced by the increase in pre-test and post-test scores from 65.37 to 87.51. This activity is able to provide an understanding for MSME owners regarding the importance of SWOT strategy and the preparation of SWOT matrix to support the sustainability of MSMEs.
Co-Authors Adhi Prasetyo, Rifki Alfaturachman, Ifnu Setya Amalia, Fariza Amelia, Zairina Anandita, Rissa Aprilya, Dandy Ariati Anomsari Cahya, Handy Nur Chaichotchuang, Ekarat D, Khoirul Anam Avif Damar, Haunan Diana Aqmala Dwi Eko Waluyo Febriana, Artha Fery Riyanto Herry Subagyo Hidayah, Aulia Nurul Kinasih, Restu Kusuma, Pradana Jati Mahmud Mahmud Mustikasari, Julia Arum Oktavia, Vicky Oktoriza, Linda Ayu Prawitasari, Dian Purusa, Nanda Adi Roymon Panjaitan Rudi Kurniawan Salim, Salsa Filiya Salsabila, Citra Yasmin Sari, Embun Oktavia Sidabutar, Radot Sahat Pangihutan Suhita Whini Setyahuni Usman Usman Wibowo, Mochammad Eric Suryakencana Yogi Noviana, Putri Yovita, Lenni