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AMANDA, RIZKA
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Computer Science & IT Control & Systems Engineering Engineering Social Sciences

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Journal : Jurnal Manajemen Dakwah (J-MD)

 1 
ROLE OF INITIAL AND ENTREPRENEURIAL STUDENTS IN ENTERPRENEURING LIFE IMPROVEMENT IN CLASS X STUDENTS IN SMA ISLAM AL-AZHAR PONTIANAK AMANDA, RIZKA
Jurnal Manajemen Dakwah Vol. 2 No. 1 (2021): J-MD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

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Abstract

The problem raised here is how the techniques for developing craftsmanship and entrepreneurship through craft and entrepreneurship subjects for class X students at Al-Azhar Islamic High School in Pontianak, what is the role of craft and entrepreneurship subjects in developing the craft and entrepreneurial spirit of class X students in SMA Islam Al-Azhar Pontianak, and what obstacles are encountered in developing the spirit of craftsmanship and entrepreneurship through craft and entrepreneurship subjects for class X students at SMA Islam Al-Azhar Pontianak. Techniques for developing craftsmanship and entrepreneurship through craft and entrepreneurship subjects for class X students at SMA Islam Al-Azhar Pontianak, are carried out by providing theory, practice, and mentoring. In addition, it is supported by the attitude of residents of X SMA Islam Al-Azhar Pontianak who support, supporting facilities and infrastructure, revolving fund loans from the Islamic High School Al-Azhar Pontianak, and cooperation with various parties. The role of craft and entrepreneurship subjects in the development of the craftsmanship and entrepreneurial spirit of class X students at Al-Azhar Islamic High School in Pontianak are: (a) Developing the craftsmanship and entrepreneurial spirit of class X students in the form of creative and innovative personalities, in which grade X students have a full attitude confident, have initiative, have achievement motives, have a leadership spirit and dare to take risks. (b) Play a role in increasing the independence of class X students. Grade X students have the skills to be self-employed as independent, learn to have responsibility, and be more independent in fulfilling their daily needs. (c) Forming a mental attitude of class X students who never give up, if grade X students experience obstacles or failures from the business they have set up, students do not easily give up but try to find a way out.
STRATEGI PEMASARAN PEDAGANG AYAM DI PASAR SINAR BERITA KECAMATAN PONTIANAK UTARA KOTA PONTIANAK: STRATEGI PEMASARAN PEDAGANG AYAM amanda, rizka
Jurnal Manajemen Dakwah Vol. 3 No. 1 (2022): J-MD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/j-md.v3i1.763

Abstract

the marketing strategy carried out by the traders in the news ray market, North Pontianak District, Pontianak City. The type of research used is descriptive research. The processed data is the result of interviews with traders and buyers in the market. The development and competition of the business world in the current era of globalization is getting higher. This study aims to determine the marketing strategy of chicken traders in the method used is qualitative based on observations, interviews, and documentation. The results showed that the marketing strategy carried out by basic food traders using several strategies, among others, product strategy, timeliness of opening and speed of serving buyers can have an effect on reducing income. Price strategy, price openness is needed in trading, so that the product khiyar (bargaining) process can be mutually beneficial promotional strategies, where merchants take an emotional approach to foster consumer trust, while at the same time fostering a high social spirit.
Co-Authors Dahlia, Icha Ginting, Gogor Abiezer Peranginangin, Sinek Mehuli Br Sembiring, David JM Sihotang, Ester Ulina