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Journal : Brilliant International Journal of Management and Tourism

Tourism Marketing Strategy In Ambon City Albertus Lalaun; Victor Cornelis; Theofilus J.F.K. Matrutty
Brilliant International Journal Of Management And Tourism Vol. 3 No. 2 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.2112

Abstract

The increasing number of tourist destinations and investment makes the tourism sector a key factor in increasing foreign exchange, job creation, business development, and infrastructure. Indonesia, known as a country with a wide range of potential, is able to attract many people to come and explore its uniqueness. Not surprisingly, tourism has been made a priority development program that has always been targeted at achievement by the government. In the last five years, the number of tourist visits to Indonesia has continued to increase. This number of visits has definitely influenced the growth of foreign exchange in Indonesia. In 2021, Indonesian tourism will rank second as the country's foreign exchange contributor after the palm coconut sector, with a value of $20.9 billion. However, even though currency and tourist visits have increased, it turns out that not all Indonesians enjoy the "sweet cake" or the economic impact of tourism. The development of tourism has concentrated on priority tourist destinations. From the above phenomenon, it can be concluded that the most profitable tourism product for the tourism sector producer in Ambon City is to get the maximum benefit of the effort made to raise prices gradually by paying attention to other competitors in order to keep getting the fixed tourists. The combination of the production factors that must be chosen by the producer to get maximum profit, profit per unit of production can be maximum, but must prioritize the quality of production and the price to compete with other products.
The Government's Internal Control System and Financial Performance Supervision Mechanism Victor Cornelis; Theofilus J.F.K Matrutty; Ashwin Siahainenia; Albertus Lalaun
Brilliant International Journal Of Management And Tourism Vol. 4 No. 1 (2024): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v4i1.2832

Abstract

The study uses a quantitative approach to determine whether the effectiveness of internal control functions affects the financial performance of the Ambon City Government. Primary data used. All Ambon City Government employees are included in this research population. Purposive sampling consisted of 63 individuals. Data is collected through the dissemination of questionnaires and analyzed using simple linear regression analysis. The results of this study show that the financial performance of the Ambon City government is strongly influenced by the performance of internal control functions.