Article Per Year (5 Year)
p-Index From 2020 - 2025
2.647
P-Index
This Author published in this journals
All Journal Business and Finance Journal MABIS: Manajemen dan Bisnis Review of Management and Entrepreneurship Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management ABDIMAS Jurnal Pengabdian Kepada Masyarakat Golden Ratio of Mapping Idea and Literature Format Journal Research of Social Science, Economics, and Management Journal of Social Commerce Contemporary Studies in Economic, Finance and Banking (CSEFB) KALBISIANA Jurnal Sains, Bisnis dan Teknologi International Journal of Review Management Business and Entrepreneurship
Hermeindito
Universitas Ciputra, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis

 1 
PENGARUH SOCIAL MEDIA MARKETING, PERCEIVED QUALITY, DAN BRAND AWARENESS TERHADAP MINAT BELI KONSUMEN TOTE BAG RUDOFF Gouwendra, Soni Surya; Dr. Hermeindito, S.E., M.M., Dr. Hermeindito, S.E., M.M.
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3804

Abstract

Abstract: This study aims to examine the influence of social media marketing, perceived quality and brand awareness on purchase intention. The respondents were 95 consumers of Rudoff's Tote Bag taken by purposive sampling method. The analysis use multiple regression analysis. The independent variables are social media marketing, perceived quality and brand awareness, while the dependent variable is purchase intention. The results of F test indicate that the regression model used in the study is declared feasible. The results of the t test analysis show that the variables of social media marketing, perceived quality and brand awareness partially have a significant positive effect on consumer’s purchase intention in Rudoff's Tote Bag. So it can be concluded that if each social media marketing, perceived quality and brand awareness is getting better it will be able to increase the consumer’s purchase intentions.
THE INFLUENCE OF USER INTERFACE ON SHOPEE BUYING INTEREST AND MODERATED BY GENDER DIFFERENTIATION Putri, Rizky Liliantika Marina; Hermeindito
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.3824

Abstract

Shopee is one of the largest online marketplaces in Indonesia, making it possible for most people in Indonesia to be online marketplace Shopee users. In meeting user needs to obtain information, the ease of obtaining information is a component of the user interface as a series of website design displays. A supportive user interface can encourage users to make purchases online. Gender differences can also influence different perspectives on the user interface. Therefore, this research was conducted to analyze the influence of the user interface on purchase intention at the online marketplace Shopee, and to use gender differentiation as a moderating variable. Data collection was carried out by distributing questionnaires online via Google form to 250 respondents who are active students aged 16–37 years who live on the island of Java and use the online marketplace Shopee. Sampling was done by purposive sampling technique. The valid questionnaires to be analyzed were 250 questionnaires. The type of research used in this research is using descriptive quantitative methods with data processing using PLS (Partial Least Square) software. The data processing results show that the user interface has a positive and significant effect on purchase intention, gender differentiation has a positive and significant effect on purchase intention, and there is a moderating effect of gender differentiation on the user interface variable on purchase intention.
Co-Authors agustina, karina enny Aria Ganna Henryanto Chandra, Amelia Gouwendra, Soni Surya Jessica Jessica Lamanepa, Amelia Wulandari Lie, Steven Natalia, Laura Nazila, Qahira Nugraha, Made Hadi Putri, Rizky Liliantika Marina Rahmatullah, Rafi Rasyad Steven Halim, Steven Steven Lie Susilo Wiliam Santoso wisanggeni, helmi