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All Journal Journal of Humanities and Social Studies COURT REVIEW: Jurnal Penelitian Hukum International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Inspirasi: Jurnal Pengabdian Masyarakat
Safitri, Dian Ayu
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Journal : Journal of Humanities and Social Studies

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The Influence Of Online Customer Reviews And Influencer Marketing On The Originote Skincare Product Purchase Interest On Tiktok Safitri, Dian Ayu; Fitriyah, Zumrotul
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12126

Abstract

Products that can make facial skin healthier and glowing. One of the local beauty industry brands is the originote, The originote has beauty products, one of the viral products is serum. The marketing strategy carried out by the originote is with Online Customer Review and Influencer Marketing. This study aims to determine the influence of Online Customer Review and InfluencerMarketingon purchase Interest of The Originote Skincare Products on TikTok. This research method uses a quantitative method. The population in this study were TikTok application users who knew about The Originote Skincare products. Sampling was done by purposive sampling which was calculated using the Ghozali formula with a total of 126 respondents. The analysis technique used in this study was SEM-PLS using SmartPLS 4. The results showed that online customer reviews and influencer marketing each had a significant influence on purchase interest in The Originote skincare on TikTok.
Co-Authors Ahmad, Muh. Jufri Aulia, Ariska Defretes, Dwi Astrianti Fikri, Sultoni Mandasari, Virginia Mauludiyah, Azizatul Rahmatullah, Muhammad Iqbal Rokhma, Fadila Ilaina Safitri, Ariani Winarsih, Erlin Dwi Zumrotul Fitriyah, Zumrotul