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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Sadewa: Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial
Nurlindah Nurlindah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Journal : Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset

 1 
Strategi Komunikasi Pemasaran Bumdesa Dalam Meningkatkan Volume Penjualan Toko Bumdes Jaya Abadi Desa Toddopulia Bintang Balele; Mahmud Mahmud; Nurlindah Nurlindah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 3 (2023): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i3.1099

Abstract

This research was conducted in Toddopulia Village, Tanralili District, Maros Regency. The purpose of this study is (1) To find out how the marketing communication strategy is carried out by BUMDes in increasing sales volume at the Jaya Abadi Bumdes Store, Toddopulia Village, Tanralili District, Maros Regency. (2) To find out what are the obstacles faced by BUMDes in increasing sales volume at the Bumdes Jaya Abadi Store, Toddopulia Village, Tanralili District, Maros Regency. The benefits of this research are (1). Theoretical Benefits.This research is expected to provide benefits and contribute to the development of Communication Science, especially social communication. (2). Practical Benefits. This research is expected to increase knowledge and insight about sales communication strategies.
Co-Authors Bintang Balele Mahmud Mahmud Nurhidayana Jamil Nurul Ihza Syafaruddin Syafaruddin Syarifah Aeni Rahman