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All Journal JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Neraca Manajemen, Akuntansi, dan Ekonomi
Maulidia, Nurul
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Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi

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Analisis Komparasi Daya Tarik Kerja Antara Generasi Y dan Generasi Z pada Mahasiswa Manajemen Fakultas Ekonomi dan Bisnis Universitas Riau : Comparative Analysis of Employer Attractiviness Between Generation Y and Generation Z in Management Students of the Faculty of Economics and Business Riau University Garnasih, Raden Lestari; Roesdi, Rosnelly; Maulidia, Nurul
JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Vol. 2 No. 1 (2024): JAAMTER - MARET
Publisher : MUI Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10823701

Abstract

The purpose of this study was to compare the attractiveness of work between Generation Y and Generation Z in Management students of the Faculty of Economics and Business, Riau University. This research was conducted on undergraduate and postgraduate students with a population of 436 people. the sampling technique used was non-probability sampling method, namely purposive sampling (136 Management students of the Faculty of Economics and Business, Riau University).The data collection method is a questionnaire. The results showed that: 1) there are differences in interest value, social value, economic value and development value of employer attractiviness and there are no differences in application value between Generation Y and Generation Z in Management students of the Faculty of Economics and Business, Riau University. 2) The most attractive dimension for Generation Y is economic value and for Generation Z is social value.
Co-Authors Nurhayati, Dies Raden Lestari Garnasih Roesdi, Rosnelly Sobakh, Nurus