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All Journal Jurnal Riset Pendidikan Kimia (JRPK) International Journal of Economics, Business and Accounting Research (IJEBAR) Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Ilmiah Wahana Pendidikan Djtechno: Jurnal Teknologi Informasi Journal of Law, Education and Business
Febriyanti, Amelia
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Religion Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Nivedana : Jurnal Komunikasi dan Bahasa

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REVOLUSI AUDIO DIGITAL: TANTANGAN RADIO DI TENGAH GELOMBANG POPULARITAS PODCAST: Revolusi Audio Digital: Tantangan Radio Di Tengah Gelombang Popularitas Podcast Kusuma, Adhi; Ghaniyya, Salima Nurul; Saummi, Dea Wulan; Febriyanti, Amelia
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 3 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i3.1285

Abstract

This study analyzes the challenges faced by traditional radio amidst the increasing popularity of podcasts in the digital era. A literature review method is employed to examine changes in consumer preferences regarding audio content consumption and their impact on the existence of traditional radio. The study finds that the flexibility and customization of podcast content, diversity and specialization of topics, high interactivity, and more adaptive monetization models are key factors attracting listeners from traditional radio to podcasts. The research also identifies that traditional radio needs to adopt more flexible digital strategies focusing on content diversification and increased listener engagement. Understanding these trends and dynamics is expected to help the radio industry find new ways to thrive and remain competitive in a constantly evolving media landscape. The findings of this study are expected to provide in-depth insights into how traditional radio can leverage digital technology to maintain relevance and meet the needs of audiences in the future
Co-Authors agustin, siti hanna tria Anggi Desviana Siregar Desviana Siregar, Anggi Desviana Siregar Desviana Darmanto Darmanto Ghaniyya, Salima Nurul Hadi Samanto, Hadi Haryanto, Lenawati Kimberly, Patricia Kusuma, Adhi Manek, Meylane C Natalie, Cicilia Nopriani, Fathiyah Pahlawan, Sandra Dwi Putri ramadhini, nabila sakinah, amirah Saummi, Dea Wulan