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All Journal MIX : Jurnal Ilmiah Manajemen JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Islamic Thought and Humanities Journal of Community Service and Society Empowerment
Roslan, Astil Harli
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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The Role of Ownership and Attention in Driving Buying Intention in E-Commerce Yusuf, Hayat; Hamida, La Ode; Roslan, Astil Harli
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.3196

Abstract

This study examines the impact of perceived review credibility on purchase intention, focusing on the mediating role of perceived belongingness and the moderating role of need for cognition. This study used a quantitative approach, using an online survey to collect data from 233 e-commerce shoppers. The study found that perceived review credibility and need for cognition significantly influenced purchase intention. Review credibility also increased the sense of belongingness, which in turn increased purchase intention. Need for cognition was found to moderate the relationship between belongingness and purchase intention, especially among individuals with a high need for cognition. Psychological factors such as need for cognition and sense of belongingness play an important role in shaping purchase intention. Marketers should focus on credible reviews and building a strong community to increase purchase intention, as well as develop effective communication strategies for consumers with a high need for cognition.
Co-Authors Abdul Hakim Ami Nurhayati, Ami Asraf, Asraf Bagea, Arfin Budihard, Andi M. Fauzih, Fauzih Hamida, La Ode Hasidin, Mirza Hapsari Hayat Yusuf Indri Hapsari Jabani, Asrul Jurumai, La Pande La Pande Jurumai Nasrul Nasrul Restiana, Selvia S., Nursaban Rommy Samdin, Samdin Yuana, Indira