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All Journal Jurnal Sarjana Teknik Informatika Jurnal Informatika dan Teknik Elektro Terapan ITEj (Information Technology Engineering Journals) Jurnal Bahasa Rupa Jurnal Eksplora Informatika SINTECH (Science and Information Technology) Journal Jurnal Informatika Universitas Pamulang JURNAL PETIK JSR : Jaringan Sistem Informasi Robotik JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Ilmiah Intech : Information Technology Journal of UMUS Jurnal Digit : Digital of Information Technology Jurnal Aplikasi Bisnis dan Komputer Startupreneur Business Digital (SABDA Journal) Jurnal Teknologi Informasi Indonesia Jurnal Manajemen Informatika, Sistem Informasi dan Teknologi Komputer (JUMISTIK) Informasi interaktif : jurnal informatika dan teknologi informasi Jurnal Grafis As-Syirkah: Islamic Economic & Financial Journal Jurnal Bahasa Rupa
Petrus Sokibi, Petrus
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Religion Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Jurnal Teknologi Informasi Indonesia

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Analisis Strategi Pemasaran Menggunakan K-Means dan Algoritma Apriori (Studi Kasus: Edulink.id) Irsandi, Dede; Sokibi, Petrus; Septian, Willy Eka
Jurnal Teknologi Informasi Indonesia (JTII) Vol 10 No 2 (2025): Jurnal Teknologi Informasi Indonesia (November)
Publisher : JURNAL TEKNIK INFORMATIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30869/jtii.v10i2.1493

Abstract

Technological developments in the field of education are increasingly rapid with the presence of various Education Technology (EdTech) platforms. Edulink.id is one of the EdTech startups in Cirebon that focuses on providing School Management Information System (SIMS) and Learning Management System (LMS) services. Edulink.id continues to strive to increase its market penetration. The main challenges faced include a lack of understanding from schools about the many benefits of applications to support productivity and flexibility in learning at school, etc. Research is needed that can formulate a more effective marketing strategy. In this study, the K-Means Algorithm is used to group data based on its characteristics into two groups: prospective and non-prospective customers. And the Apriori Algorithm to determine the pattern of each characteristic of prospective customers to determine a suitable marketing strategy. Through this research, it is hoped that the right marketing strategy can be found to increase awareness and appeal of Edulink.id among educational institutions. Thus, the company can expand its market reach and increase the number of collaborations with potential customers.
Co-Authors Adam, Rinaldi Adnyana, I Ketut Widhi Ady Widjaja Agus Sevtiana Amroni, Amroni Amsyar, Izwan Aryansyah, Dhika Fitra Ayu Sanjaya, Yulia Putri Bintaro, B.P. Kusumo Dwi Kartika, Viar Fahrudin, Rifqi Fakhrurrozi Fakhrurrozi, Fakhrurrozi Febianto, Riski Hamidah, Anisya Husni Mubarok Irsandi, Dede Jati Kusuma, Fathurrochman Jayawarsa, A.A. Ketut Kartika, Viar Dwi Kusnadi Kuswandi, Petrus Lena Magdalena, Lena Majidin, Rouf Marsani Asfi Mayhendra, Bella Milkham, Hajna Agung Monika, Tiara Muhammad Hatta Muhammad Irfan Mulyani, Wisah Sri Nas, Chairun Norham, Linda Nur Daiman, Akmaluddin Nurfauzi, Yusuf Nurkomala Dewi, Wiwiek Nurul Adzan, Mochamad Nurul Bahiyah Parman, Suhadi Paulina, Vina Purnama, Yogie Putri Rizqiyah Putri, Tiara Eka Putri, Yunda Reno, Muhammad Ridho Taufiq Subagio Rully, Mohamad Sahl, Sahl Saroni, Saroni Septian, Willy Eka Setiawan, Apriyanto Noer Solihah, Siti Luthfiatin Subagio, Ridho Taufik Sukma Nur Safari, Nata Sutianah, Tia Wanda Ilham Wibawa, Sakti Wijaya, Nikolas