Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
P-Index
This Author published in this journals
All Journal Komunikasi : Jurnal Komunikasi Siginjai: Jurnal Sejarah Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Richad Saputra Adiguna
Universitas Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Library & Information Science Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Komunikasi : Jurnal Komunikasi

 1 
KAMPANYE ‘YUK NABUNG SAHAM’ IDX UNTUK MENGUBAH MINDSET SAVING SOCIETY MENJADI INVESTING SOCIETY Adiguna, Richad Saputra
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.614 KB) | DOI: 10.31294/jkom.v9i1.3705

Abstract

Abstract - One of the goals of communication is how to change the behavior, attitude and mindset of the individual or society. One of the efforts made is through campaigns. Campaigns are generally a form of persuasive communication aimed at changing attitudes, mindsets and behaviors of others as expected. The IDX's 'Yuk Nabung Saham' campaign aims to transform the people's mindset from saving society into an investing society. This campaign is a form of concern about the lack of literacy and the interest of the Indonesian people for investment. Investment is the main engine of the country's economic growth. Using descriptive qualitative approach, the researcher wanted to get descriptive data about campaign strategy used by IDX to change the society's mindset from saving society to investment society. The conclusion of the research on Yuk Nabung Saham's campaign strategy is this campaign is a structured and massive campaign. IDX makes use of all available media to educate the public about the benefits of investing. But of all activities just an effort to increase the number of investors, not specifically trying to build brand awareness products Yuk Nabung Saham. Keywords: Campaign, brand awareness, communication strategy, coomunication channel, stock
Co-Authors Ayu Wulandari, Mustika Hanif Risa Mustafa Inda Lestari, Inda Itawan, Devi Nurdin, Fatonah Padhil Hudaya Saumia, Zulfa