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Journal : Dinasti International Journal of Management Science

Interpersonal Communication Relationship of Parents with the Motivation to Learn Public Elementary School Students in Sungai Penuh City Oktarina, Yolanda; Prayogo, Dani; Ali, Hapzi; Rafki, Rafnelly; Nofriadi, Nofriadi; Lestari, Rinda; Yani, Ahmad; Fitria, Lailani; Khotimah, Khusnul
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2323

Abstract

Communication is the process by which two or more people exchange information with each other, which in turn will arrive at a deep mutual understanding (Hafied cangara 2017). Man is inseparable from the process of communication, because man is a social creature and always needs others in his life. Communication in the family is one that affects the life circumstances of each family member, because the education carried out in the family environment by parents to their children is reflected through communication activities that take place face-to-face between parents and children. The purpose of this study was to determine the relationship between parents' interpersonal communication with the learning motivation of elementary school students in Sungai Penuh city. This type of research is a correlational descriptive researcher with a quantitative approach. The study used a survey method by distributing questionnaires to the object of research as many as 100 respondents who were elementary school students in Sungai Full city. The sampling technique used is the simple random sampling quota technique. Social integration theory is used to analyze research. The data analysis used was linear regression analysis There was a relationship between parents' interpersonal communication and student learning motivation, with a relationship of 22.5%. The regression coefficient x is 0.614. That is, every addition of 1 value of interpersonal communication, the value of learning motivation increases by 0.614.
The Influence of Online Marketing, Brand Image and Purchase Decision on Customer Loyalty Khotimah, Khusnul; Fitria, Lailani; Rafky, Rafnelly; Oktarina, Yolanda; Nofriadi, Nofriadi; Yani, Ahmad; Ali, Hapzi
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2328

Abstract

The effect of online marketing, Brand image and buying decision on Customer loyalty is a scientific articlee in the literature study within the scope of the field of science. The purpose of this article is to build a hypothesis of the influence betweeen variables that will be used in further researrch. Research objects in online librariess, Google Scholar, Mendeley and othrer academic online media. The research method with the research library comes from e-books and open access e-journals. The results of this article: 1) Online marketing has an effect on Customer loyalti; 2) Brand image has an effect on Customer loyalti; and 3) purchasing decision has an effect on Customer loyalty.