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All Journal Jurnal Transformatika Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Indonesian Journal of Business Intelligence (IJUBI) Djtechno: Jurnal Teknologi Informasi Jurnal Pengabdian Masyarakat Nusantara International Journal of Management Science and Information Technology (IJMSIT) Jurnal Cakrawala Informasi (JCI) Jurnal Suara Pengabdian 45 Jurnal Manajerial dan Bisnis Tanjungpinang
Mutiarachim, Atika
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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Journal : Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)

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The Role of Driver Services and Application Quality in Enhancing Gojek Customer Loyalty Through Satisfaction Mutiarachim, Atika; Yuniarti, Nur Atika
SIMAK Vol 22 No 02 (2024): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v22i02.562

Abstract

The purpose of this research is to determine the influence of Driver Services and Application Quality on Customer Loyalty through Customer Satisfaction, both directly and indirectly. Primary data was obtained through a Google Form questionnaire, the link of which was distributed online to Gojek customers throughout Indonesia resulting 120 respondents. Four data contained missing value and outliers so 116 data were used. Data was processed using Smart PLS 4.0. This research propose seven hypotheses. The results show five hypotheses can be accepted, however hypothesis of Application Quality on Customer Loyalty and Driver Services on Customer Loyalty through Customer Satisfaction obtained p-value > 0.05 so concludes to not influential.
The Role of Driver Services and Application Quality in Enhancing Gojek Customer Loyalty Through Satisfaction Mutiarachim, Atika; Yuniarti, Nur Atika
SIMAK Vol. 22 No. 02 (2024): Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Faculty of Economics dan Business, Atma Jaya Makassar University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v22i02.562

Abstract

The purpose of this research is to determine the influence of Driver Services and Application Quality on Customer Loyalty through Customer Satisfaction, both directly and indirectly. Primary data was obtained through a Google Form questionnaire, the link of which was distributed online to Gojek customers throughout Indonesia resulting 120 respondents. Four data contained missing value and outliers so 116 data were used. Data was processed using Smart PLS 4.0. This research propose seven hypotheses. The results show five hypotheses can be accepted, however hypothesis of Application Quality on Customer Loyalty and Driver Services on Customer Loyalty through Customer Satisfaction obtained p-value > 0.05 so concludes to not influential.
Co-Authors Aditya Putra Ramdani Basirudin Ansor Dhendra Marutho Fari Katul Fikriah Indriawati, Aulia Jaluanto Sunu Punjul Tyoso Jaluanto Sunu Punjul Tyoso Kusumawati, Yupie Nurchayati Nurchayati Pamudya, Ryan Arya Puji Setya Sunarka Ryan Arya Pramudya, Ryan Arya Yuniarti, Nur Atika