Article Per Year (5 Year)
p-Index From 2020 - 2025
0.92
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Nusantara International Journal of Management Science and Information Technology (IJMSIT)
Widowati, Fika Ulfa
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Pengabdian Masyarakat Nusantara

 1 
Penguatan Daya Saing UMKM Agroindustri Singkong Melalui Implementasi Inovasi Kemasan Ramah Lingkungan dan Pemberdayaan Masyarakat Widowati, Fika Ulfa
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i2.5370

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the cassava agro-industry have strategic potential to support the rural economy, but face challenges in product competitiveness and environmental sustainability. This research aims to enhance the competitiveness of cassava agro-industry MSMEs thru eco-friendly packaging innovation and community empowerment. The method uses a participatory approach with the stages of socialization, training, mentoring, and evaluation. The program was implemented in Kaliwungu District, Kendal Regency, over a period of 6 months, involving 25 MSMEs. The results show an average increase in turnover of 35% and a substantial improvement in packaging quality. Environmental impacts include an 80% reduction in plastic thru cassava flour and recycled paper packaging, and a 65% decrease in packaging waste. Measurable social impacts include: increasing the capacity of 120 family members in digital business (85% able to operate e-commerce), forming 5 joint business groups, creating 15 new jobs, and improving financial literacy (78% able to prepare simple financial statements). The program creates a multiplier effect by increasing the adoption of digital technology from 20% to 85%. Evaluation shows sustainability thru a system of local partnerships and an integrated distribution network. This research contributes to the development of a green innovation-based MSME empowerment model that can be replicated in other agro-industrial regions, supporting the achievement of SDGs goals 8, 12, and 17.
Co-Authors