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All Journal Jurnal Dakwah Tabligh Otoritas : Jurnal Ilmu Pemerintahan Journal La Bisecoman Journal La Sociale MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Journal of Management and Administration Provision Journal of Universal Community Empowerment Provision VISA: Journal of Vision and Ideas Jurnal Ar Ro'is Mandalika (Armada) Indonesian Journal of Research and Service Studies
Djalil, Nur Alim
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Jurnal Dakwah Tabligh

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Strategi Manajemen Harian Rakyat Sulsel Menciptakan Brand Awareness Sebagai Koran Referensi Politik Di Sulawesi Selatan Mahdar; Djalil, Nur Alim; Latief, Sukriansyah S.
Jurnal Dakwah Tabligh Vol 25 No 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v25i2.50679

Abstract

This study aims to: knowing the management strategy of Rakyat Sulsel Daily in creating brand awareness as a political reference newspaper in South Sulawesi; knowing the supporting factors of Rakyat Sulsel Daily management strategy in creating brand awareness. Data were analyzed using qualitative descriptive analysis. Based on the research results, it was found that: 1) There are six management strategies of Rakyat Sulsel Daily in creating brand awareness as a political reference newspaper in South Sulawesi. First, strengthening brand identity. Second, increasing visibility. Third, creating a media ecosystem. Fourth, the hyperlocal approach. Fifth, doing media convergence. Sixth, door-to-door marketing.There are three factors supporting the media management strategy of Rakyat Sulsel Daily in creating brand awareness as a political reference newspaper in South Sulawesi, namely human resource support, complete and adequate facilities and infrastructure, and the application of four management functions, namely planning, organizing, actuating, and controlling.
Co-Authors Akbar, Muh. Alauddin Alauddin, Alauddin Alyas, Alyas Andi Vita Sukmarini, Andi Vita Basri Basri Dipanegara, Romy Fitrawati Fitrawati Fitriana Fitriana Gosal, Gabrielle Valentine Hadiati, Hadiati Insan, Nur Kurniawan Kurniawan Latief, Sukriansyah S. Mahdar Muhammad Asdar Muhammad Chaerul Nurmadhani Fitri Suyuthi Nurwati Nurwati Rusman, Muh. Khairil Sepdiansar, Risal Solly Aryza Sutanto, Margono Hadi Syamsu Rizal Syamsul Riyadi Tamsil, Erni Vivi, Anastasia Yasmi, Yasmi Yulhaidir, Yulhaidir Yusmanizar Yusmanizar Zulfianti, Inayah