Article Per Year (5 Year)
p-Index From 2020 - 2025
1.683
P-Index
This Author published in this journals
All Journal Forum Agribisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian International Journal of Economics (IJEC) Eduvest - Journal of Universal Studies Jurnal Ilmiah Nusantara Jurnal Riset Multidisiplin Edukasi J-CEKI
Rahmasari, Liisa Firhani
Magister Science Of Agribusiness, Department Of Agribusiness, FEM-IPB
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Veterinary Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Economics (IJEC)

 1 
Product Diversification Strategy in Agribusiness to Increase Farmers' Profits and Economic Stability Rahmasari, Liisa Firhani; Abidin , Zainal
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1322

Abstract

Product diversification in agribusiness is an important strategy in increasing farmers' profits and economic stability, especially amidst the challenges of commodity price fluctuations, climate change, and dependence on one type of product. This study aims to analyze the effectiveness of product diversification in agribusiness and identify the most appropriate strategy for farmers to increase their profitability and economic resilience. Using a descriptive qualitative approach, this study was conducted in Berastagi , North Sumatra, as one of the areas with a rapidly growing agribusiness sector. Data were collected through observation, interviews, surveys, and literature studies, then analyzed using a thematic approach to understand diversification patterns and their impacts on farmers' economy. The results of the study indicate that the diversification strategies implemented in Berastagi include horizontal diversification (planting various types of commodities), vertical diversification (processing agricultural products into value-added products), and lateral diversification (development of agrotourism and livestock businesses). Diversification has been shown to increase farmers' income, reduce business risks due to price fluctuations, and expand market access. The success of this strategy is influenced by several main factors, namely access to markets, availability of capital, application of technology, and support from the government and related institutions. However, challenges such as limited capital, lack of skills in product processing, market uncertainty, and complex regulations are still obstacles in implementing diversification. Therefore, a more targeted strategy is needed, such as strengthening sustainable agricultural systems, technological innovation in processing and marketing, and collaboration between farmers, the government, and the private sector. The results of this study are expected to provide insight for farmers, policy makers, and agribusiness actors in developing more effective and sustainable diversification strategies, so as to improve farmer welfare and the resilience of the agribusiness sector as a whole.
Co-Authors . Dahri Abidin , Zainal Alla Asmara Bilqis Bilqis Bilqis Bilqis, Bilqis Davina Naswa Nur Amallina Dewi, Intani Faldi Satrya Akbarullah Fariz Am Kurniawan Husyairi, Khoirul Aziz Kuntari, Wien Lidya, Leni Manalu, Doni Sahat Tua Muh Faturokhman Muthi’a Zahira Fathimah Nathan Fabian Abiyasa Nopita Sari Hutabarat Nurah Nabila Nurlela Nurlela Putri Nadira Gustina Ristianingrum, Anita Rita Nurmalina Sastrawan, Uding Sebayang, Veralianta Br Shakkira Bintang Maharani Siti Saadatu Daroen Wahyu Budi Priatna Warcito Yeti Lis Purnamadewi