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All Journal JURNAL STUDIA KOMUNIKA Jurnal Manajemen, Akuntansi dan Bisnis Jurnal Pengabdian Kepada Masyarakat
Irsang, Irsang
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Manajemen, Akuntansi dan Bisnis

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Analisis Pengaruh Digital Marketing Terhadap Peningkatan Penjualan Hasil Industri Rumahan Desa Samataring Kec. Kelara Kab. Jeneponto K, Suprianto.; Suryaningsih, Suryaningsih; Irsang, Irsang
JUMABI: Jurnal Manajemen, Akuntansi dan Bisnis Vol 3 No 1 (2025): JUMABI : JANUARI
Publisher : CV. Eureka Murakabi Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56314/jumabi.v3i1.279

Abstract

The rapid development of information technology currently has an impact on society in supporting various business activities. Samataring Village, one of the areas in Kelara District, Jeneponto Regency, has high regional potential in improving community welfare through home businesses created by the community itself. The purpose of this study is to determine the extent to which digital marketing is effective in increasing sales in order to obtain maximum profit. The method used is Descriptive verification where researchers describe the state of digital marketing in increasing sales volume. Correlation analysis is the analysis used in this study, partial hypothesis testing to determine its influence. The conclusion of this study is that digital marketing has a positive and significant effect on sales, meaning that the benefits of digital marketing on sales are very much needed because it will increase or decrease sales.
Co-Authors Dian Yustisia Faridah, Rajmi Hermawansyah, Hermawansyah K, Suprianto. Lahi, Beddu Suryaningsih Suryaningsih Zulfatwa, Nurisma