Article Per Year (5 Year)
p-Index From 2020 - 2025
2.012
P-Index
This Author published in this journals
All Journal Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pembelajaran dan Pengajaran Pendidikan Dasar (JP3D) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Linggau Journal Science Education (LJSE) Indo-Fintech Intellectuals: Journal of Economics and Business Amandemen: Journal of Learning, Teaching and Educational Studies Jurnal Lantera Ilmiah Pengabdian Masyarakat JIEP: Jurnal Ilmu Ekonomi dan Pembangunan Prawara Jurnal Pengabdian Masyarakat Jurnal Legalitas
Septiana
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

 1 
Analisis Keberhasilan Tiktok Product Ads Terhadap Peningkatan Pendapatan pada Akun Tiktok Shop Pondok Tactical Rahayu, Asmi Lidya Pradipta; Muadz; Septiana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 4 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i4.1645

Abstract

TikTok Ads is one of the promotional tools provided by TikTok Shop or TikTok to increase revenue, in addition to promotional videos and livestreams on TikTok accounts. Shop accounts that use TikTok Ads must carefully consider planning their financing and the best strategy to achieve the desired revenue target. The purpose of this study is to analyze the success of using TikTok Ads as a promotional media to increase revenue on the TikTok Shop Pondok Tactical account. This study uses a quantitative method by collecting revenue data from TikTok Shop Pondok Tactical accounts and conducting an analysis of the success and comparison of the amount of monthly revenue obtained with TikTok Ads and without TikTok Ads. Data analysis was carried out descriptively by analyzing sales data obtained on the TikTok Shop Pondok Tactical account. The results of the study show that TikTok Product Ads has succeeded in increasing revenue at TikTok Shop Pondok Tactical and providing a positive trend towards sales every month. In addition, the time factor and the existing campaign also affect the success of the ads or advertisements that are run. Revenue contribution and Return on Ads Spend must also always be considered so that the company does not suffer losses due to advertising on TikTok Ads
Co-Authors Agustiani, Nabila Tri Alif Luthvi Azizah ANI OKTARINI SARI, ANI OKTARINI Aprilya Saputri, Friska Armi Yuneti Aswadi Jaya DARSONO Destini, Frida Dika Ramadhona, Zahra Fadhilah Khairani, Fadhilah FITRI AFDHAL Ilyas, Widya Putri Indrajaya, Taufik Loren, Sefti Marissa, Miki Mega Prasrihamni Muadz Mustika Adzania Lestari Oktapiani, Pebi Oktasari, Indriyani Rahayu, Asmi Lidya Pradipta Rahmah Fithriani Ramadani, Utari Ratna Dewi Rusdiansyah Samitra, Dian Selvi Sintha Patari, Vira Sismayanti Siti Novridha Andini Tarmizi, Wandi Wiratama, Made Dwi Yansyah, Welly Yuliarti, Sindi Yuliawati, Suci