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All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Riset Manajemen dan Akuntansi (JURIMA) Capacitarea : Jurnal Pengabdian Kepada Masyarakat Ekobisman : Jurnal Ekonomi Bisnis Manajemen International Journal of Economics and Management Research
Miranda, Agustinus
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Jurnal Riset Manajemen dan Akuntansi (JURIMA)

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PENGARUH EXPERIENTIAL MARKETING, SERVICE QUALITY, KUALITAS SISTEM INFORMASI WEBSITE TERHADAP MINAT PEMBELIAN ULANG MELALUI KEPUTUSAN PELANGGAN: INFLUENCE OF EXPERIENTIAL MARKETING, SERVICE QUALITY, QUALITY OF WEBSITE INFORMATION SYSTEMS ON REPURCHASING INTEREST THROUGH CUSTOMER DECISIONS Azharianto, Tunjung Anggitasari; Derriawan Derriawan; Miranda, Agustinus
Jurnal Riset Manajemen dan Akuntansi Vol. 2 No. 2 (2022): Agustus : Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v2i2.251

Abstract

The purpose of this research is to analyzed factors that affect repurchase intention of IKEA Indonesia products. The variabels used in this research are experiential marketing, service quality, and website information system quality as independent variables, customer satisfaction as communicator variable, while repurchase intention as dependent variable. The sample consist of 300 IKEA AlamSutera and Sentul City consumers. The data that was used in this research was the primary data and selected by using purposive sampling method. Data was processed using Stuctural Equation Modeling (SEM) with SmartPLS. The result of this research provides that experiential marketing, service quality, website information system quality haveinfluence on by significance to customer satisfaction, then experiential marketing, service quality, customer satisfaction have influence on by significance to repurchase intention. Howeverthere’s no evidence that website information system quality on have influence to repurchase intention.
PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERATING : THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON REPURCHASE DECISIONS WITH CUSTOMER SATISFACTION AS MODERATING VARIABLES Damaryanti, Febri; Thalib, Supriadi; Miranda, Agustinus
Jurnal Riset Manajemen dan Akuntansi Vol. 2 No. 2 (2022): Agustus : Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v2i2.253

Abstract

The purpose of this study was to determine and analyze the effect of brand image and service quality on repurchase decisions with consumer satisfaction as a moderating variable. This research was conducted on the Shopee marketplace with respondents residing in the Greater Jakarta area. This research category is using descriptive method and causality. The sampling technique used purposive sampling with a total sample of 420 respondents. Collecting data using a questionnaire. The data analysis technique uses Structural Equation Modeling (SEM) analysis which is processed with Smart PLS 3.0. The results of the study prove that brand image has a significant effect on repurchase decisions in the Shopee marketplace. Service quality has a significant effect on repurchase decisions on the Shopee marketplace. Consumer satisfaction did not succeed in moderating the relationship between brand image and repurchase decisions. Consumer satisfaction managed to moderate the relationship between service quality and repurchase decisions.
PENGARUH PROMOSI ONLINE,CELEBRITY ENDORSEMENT TERHADAP PERILAKU PEMBELIAN IMPULSIF BERDAMPAK PEMBELIAN ULANG DENGAN WORD OF MOUTH : THE EFFECT OF ONLINE PROMOTION, CELEBRITY ENDORSEMENT ON IMPULSIVE BUYING BEHAVIOR IMPACT OF REPURCHASING WITH WORD OF MOUTH Maulina, Bella Yulinda; Derriawan Derriawan; Miranda, Agustinus
Jurnal Riset Manajemen dan Akuntansi Vol. 2 No. 2 (2022): Agustus : Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v2i2.254

Abstract

The purpose of this study was to determine the effect of online promotion and celebrity endorsement on impulsive buying behavior that has an impact on repeat purchases with word of mouth (WOM) as a moderating variable. The population of this study are consumers who have shopped for clothing products on e-commerce (Shopee, Tokopedia, Bukalapak, Lazada, and Blibli). The number of samples from the population is 255 people who were taken using non-probability sampling technique. The statistical method used in this study is Structural Equation Modeling (SEM) which is operated through the SmartPLS program. In this study, it was found that online promotion variables had a significant effect on impulsive buying behavior which had an impact on repeat purchases, and the role of word of mouth played a significant role in moderating repeat purchases. Meanwhile, celebrity endorsement and impulse purchases has no significant effect on repeat purchases directly.
Co-Authors Ardin, Ryandi Aviva, Munti Azharianto, Tunjung Anggitasari Chatarina Umbul Wahyuni Damaryanti, Febri Dananjaya Derriawan Derriawan Derriawan Derryawan, Derryawan Djaddang, Syahril Hendrik Kurniawan Heni Pujiastuti Lies Putriana Lysandra, Shanti Maulina, Bella Yulinda Muphimin Pratama, Yunan Bayu Purwonugroho Putro, Albertus Ramdani, Ahmad ranita Rifqi Abdul Wahab Thalib Sihite, Mombang Susilawati, Susilawati Sutarno Sutarno SYAM, M. ARDIANSYAH Thalib, Supriadi Utami, Fadhilah Zulkifli Zulkifli Zulkifli